The main types of mobile push notifications
Posted: Sun Dec 22, 2024 4:50 am
Brand mentions
Social sentiment
Conclusion
We want to warn you once again: you don’t need to measure ever russia contact number whatsapp ything, just find key metrics for your business. There is no reason to track irrelevant KPIs, which will only distract you from what actually matters. Don’t stress about the numbers that have no significant impact on your app’s growth. Prioritize these instead:
One day, Noah Weiss, the Senior Vice President of products in Slack, said that excellent push notifications have several characteristics: they are timely, personal, and actionable. Unfortunately, there isn’t a single guide on how to make your pushes like that. However, we can cite the best practices of direct marketing to help you improve your communication with users and develop an effective push notification strategy. We hope you’ll find interesting and useful push examples.
Usually, all pushes are divided into the following types:
Informative messages, which deliver certain information when it’s needed;
Catch-up notifications to stimulate your clients to make some actions they decided to skip or put off;
Promotional messages to inform people about sales and special offers;
Recurrent notifications that are triggered at a certain time and day. Often, they remind users of their goals and the work they haven’t done;
Survey pushes for gathering feedback to improve the UX of the app, product, or service.
According to the AARRR model, there are five user-behavior metrics for which different types of pushes are applied:
Acquisition (the first interaction with your app).
Activation (users sign up for a free trial, visit additional pages, or the like).
Retention (clients who visit your app at least 3 times per month).
Referral (users who recommend your app to their friends and relatives).
Revenue (the total income you receive).
Automate your marketing with event-triggered campaigns.
Get Started
So, let’s consider the best mobile push notification practices for each of the mentioned stages.
Social sentiment
Conclusion
We want to warn you once again: you don’t need to measure ever russia contact number whatsapp ything, just find key metrics for your business. There is no reason to track irrelevant KPIs, which will only distract you from what actually matters. Don’t stress about the numbers that have no significant impact on your app’s growth. Prioritize these instead:
One day, Noah Weiss, the Senior Vice President of products in Slack, said that excellent push notifications have several characteristics: they are timely, personal, and actionable. Unfortunately, there isn’t a single guide on how to make your pushes like that. However, we can cite the best practices of direct marketing to help you improve your communication with users and develop an effective push notification strategy. We hope you’ll find interesting and useful push examples.
Usually, all pushes are divided into the following types:
Informative messages, which deliver certain information when it’s needed;
Catch-up notifications to stimulate your clients to make some actions they decided to skip or put off;
Promotional messages to inform people about sales and special offers;
Recurrent notifications that are triggered at a certain time and day. Often, they remind users of their goals and the work they haven’t done;
Survey pushes for gathering feedback to improve the UX of the app, product, or service.
According to the AARRR model, there are five user-behavior metrics for which different types of pushes are applied:
Acquisition (the first interaction with your app).
Activation (users sign up for a free trial, visit additional pages, or the like).
Retention (clients who visit your app at least 3 times per month).
Referral (users who recommend your app to their friends and relatives).
Revenue (the total income you receive).
Automate your marketing with event-triggered campaigns.
Get Started
So, let’s consider the best mobile push notification practices for each of the mentioned stages.