Daily push notification frequency vs. unsubscribe rate by industry
Source: VWO Engage
Never send out notifications en-masse to all users within a short period of time. In the best-case scenario, you will annoy them. In the worst-case scenario, they will disable notifications or telegram database delete the app altogether.
Don’t make the mistake of forgetting your customer and your previous interactions with them. For example, if they booked a flight to London through your app, don’t send them notifications for the best hotels in New York. Or if they have a plant-based lifestyle as their preference, don’t send them a discount for a steak dinner.
Inconvenient Times
The best time to send push notifications is when users are getting ready to go to bed (from 8 PM to 11 PM, the Click-through rate is about 8-11%); the second best time is during their lunch break (from 11 AM to 2 PM, the Click-through rate is approximately 7-8%). But if you keep sending push notifications at inopportune moments, for example, when most people are driving to or from their 9-to-5 office jobs, forget about CTR.
Best time to send out pushes
Source: Smartpush
No Context
Crucial links in a notification campaign may get lost on the way to delivery, and users will also feel lost. When users don’t understand the message, they don’t engage. When that happens a lot, they unsubscribe.
High Information Density
When you want to convey a lot of information in a short message, the message becomes unreadable. You can confuse or overload the user if you include an image, a headline, a description, the price, and a call to action all into one push.
Ads for a Different Product
Don’t advertise products or services if they are not directly available through your app. Not only would this make no sense for users, but it also goes against the guidelines of mobile application stores.