Our second tip was to advertise inside app stores. But there are numerous other platforms to run ads on.
Search engines and social media can drive lot telegram user database s of traffic to your app and increase downloads, so start there. If you have a tight budget, you can focus on two or three key social media platforms. It helps if you already know where you’ll find your target users (insights from segmentation).
Postmates and BetterMe used to run ads on Pinterest and Snapchat because that’s where their gen Z and millennial users were at the time. Now, they’re using Instagram Promo to drive installs.
Onboarding
Long onboarding sequences can ruin all your efforts, regardless of how good your mobile app marketing strategy is. Tedious multi-step onboarding is almost a guarantee for a user drop-off (unless the app is from a well-established brand).
Quick, intuitive onboarding is essential for signups. And the more users sign up and get hooked on your app, the more will be coming back later. It’s also the perfect time to communicate the app’s value and explain how it works. So, work on function-oriented, progressive, and benefits-oriented flows with your designers and developers.
8. Cross-Promote
If you have already published other apps, you can promote your newest addition with in-app ads. Thus, you’ll maximize the lifetime value of each user at the portfolio level versus just the app level. Alternatively, you can cross-post across multiple social networks, promoting the app in a way that suits the audience and interface.
This marketing technique is very common in the gaming vertical, especially in the hyper-casual gaming segment. But there is nothing stopping you from cross-promoting your app across your app portfolio or on social media. It can drive growth and customer retention regardless of the industry.
If you’re not sure how to market your app with cross-promotion, look at your competitors.