Have a systematic way of generating and processing content
Posted: Wed Jan 15, 2025 5:37 am
Skyscraper method
The skyscraper structure helps you create material that expands on a topic or idea you’ve already written. The idea is to convince other sources to see how valuable your content is and promote it on your behalf. This structure is perfect if you’re using influencer marketing to increase brand awareness .
Tofu-Mofu bofu method
“Top of the funnel, middle of the funnel, and bottom of the funnel” is what Tofu-Mofu-Bofu stands for. This content architecture is popular among inbound marketers because it ensures the development of material that can be used in each of the components of the sales funnel.
At the same time, this content marketing strategy ensures that you don’t over-saturate any part of your funnel.
4. Use performance indicators and other measurement criteria
A laptop displaying data analytics with graphs and charts on a reflective surface, set in a modern office environment.
Making your goals explicit and measurable is the best way to achieve them. Setting key performance indicators (KPIs) for your content marketing plan is one way to do this.
By setting milestones that you can check off, KPIs will help you know when you've reached your goals. They will cover, among other things, revenue, SEO, sales traffic, and various areas of digital marketing such as email marketing and social media data.
Now that you have set your goals and published your material, it is time to evaluate the results to see if they are giving your team the results they want. Below are the most popular metrics used;
Consumption Metrics: This includes the most popular channels for vietnamese offer viewing your material and the amount of time they spend doing so.
Sharing Metrics: In addition to determining which material receives the most shares, KPIs in this category include determining which channels the content is shared on, how it is shared, and how often it is shared.
Lead Generation Metrics: KPIs in this category help you determine how well your content complements your inbound marketing strategy in terms of generating leads.
Sales Metrics: These metrics are similar to lead metrics, except they focus on how well your content supports the lead-to-customer conversion ratio.
5. Create quality content
A hand holding a smartphone is positioned below a large pink speech bubble with a heart and the number 1, painted on a wall.
The skyscraper structure helps you create material that expands on a topic or idea you’ve already written. The idea is to convince other sources to see how valuable your content is and promote it on your behalf. This structure is perfect if you’re using influencer marketing to increase brand awareness .
Tofu-Mofu bofu method
“Top of the funnel, middle of the funnel, and bottom of the funnel” is what Tofu-Mofu-Bofu stands for. This content architecture is popular among inbound marketers because it ensures the development of material that can be used in each of the components of the sales funnel.
At the same time, this content marketing strategy ensures that you don’t over-saturate any part of your funnel.
4. Use performance indicators and other measurement criteria
A laptop displaying data analytics with graphs and charts on a reflective surface, set in a modern office environment.
Making your goals explicit and measurable is the best way to achieve them. Setting key performance indicators (KPIs) for your content marketing plan is one way to do this.
By setting milestones that you can check off, KPIs will help you know when you've reached your goals. They will cover, among other things, revenue, SEO, sales traffic, and various areas of digital marketing such as email marketing and social media data.
Now that you have set your goals and published your material, it is time to evaluate the results to see if they are giving your team the results they want. Below are the most popular metrics used;
Consumption Metrics: This includes the most popular channels for vietnamese offer viewing your material and the amount of time they spend doing so.
Sharing Metrics: In addition to determining which material receives the most shares, KPIs in this category include determining which channels the content is shared on, how it is shared, and how often it is shared.
Lead Generation Metrics: KPIs in this category help you determine how well your content complements your inbound marketing strategy in terms of generating leads.
Sales Metrics: These metrics are similar to lead metrics, except they focus on how well your content supports the lead-to-customer conversion ratio.
5. Create quality content
A hand holding a smartphone is positioned below a large pink speech bubble with a heart and the number 1, painted on a wall.