A simple way not to lose thousands of traffic to the site from advertising: VKontakte pixel
Posted: Sun Jan 12, 2025 8:32 am
Retargeting is becoming more and more popular, and those who have not yet had time to take advantage of its advantages are left in the red. If you conduct contextual advertising with a budget of hundreds of thousands per month, but do not collect users into audiences for retargeting using pixels, this is a big omission. In our article, we will analyze what the installation of a retargeting pixel on VKontakte, one of the most popular social networks in Russia, gives.
What is VK for business?
According to the WEB-Index project , VKontakte is the 5th most popular resource among RuNet users. More than 73 million people visit the vk.com website monthly, using desktop and mobile devices (information from December 2020).
Such a platform opens up great prospects for the sale of your goods and services. More than 500,000 companies develop their business directly in the social network, but at the same time you can competently lead them to your site with the help of high-quality advertising and one simple tool - the VKontakte pixel.
What is a pixel?
In fact, this is a code that collects information about site users and tracks their actions. The code can be obtained in the advertising account of the social network, and each has its own pixel. For example, this is what the VKontakte pixel looks like:
Once you receive the pixel code, integrate it into the site. You can install the VKontakte pixel directly or with a special tool - Google Tag Manager. In fact, you upload an image measuring 1px by 1px.
If the first step was successful, go to the advertising campaign and specify what data you want to track:
user transitions to the site;
transitions to specific pages;
pressing buttons.
If you don't have time to understand the technical details, just contact us: 8-800-505-43-12. We will install the VKontakte pixel on your website for free if you are our client for contextual and targeted advertising.
VKontakte pixel on the site solves the most important tasks
The main task of the pixel is to collect information about users who have an account on the social network:
what pages of the site the person visited;
what products were you interested in and added to your cart;
which buttons attracted attention;
what other actions did you perform on the site.
Important: not all users who have visited the site will be included in your database, but only those who can be matched with social network users.
What to do with this information?
In the advertising account, you can group users into audiences based on the data received by the pixel. For example, into the following categories:
visited the site at least once in the last 3 months;
visited the page of a specific product;
added the product to the cart but left the site without paying;
visited the company page;
browsed the site for more than 15 seconds.
In addition, you can make overall rich people database positive changes to your advertising campaign:
Set up targeted advertising for selected audiences.
Create look-alike audiences.
Exclude inappropriate categories of users. For example, you offer accounting and tax courses, and you have a blog. By using a pixel to select those who read articles on taxes, you can exclude this audience from selling courses for accountants.
Useful tips for those who decided to install the VKontakte pixel
When you launch a new site, install the pixel immediately and start building an audience, even if you don’t plan to launch advertising right now.
Don't experiment if it doesn't fit into the main concept of your advertising campaign. For example, if the pixel selected people by certain products, don't change the category to another one at the testing stage.
Estimated time to build an audience: 2-3 months with contextual advertising and 6-7 months if you only do SEO promotion.
The audience size sufficient to launch an advertising campaign is different for each area. On average, it is 500–1000 people.
When launching a new site, VKontakte pixels should be installed in each advertising system.
Ready to increase traffic? For our clients on contextual and targeted advertising, installing the VKontakte pixel on the site is free. Work with professionals and use all the possibilities of advertising on the Internet: 8-800-505-43-12.
What is VK for business?
According to the WEB-Index project , VKontakte is the 5th most popular resource among RuNet users. More than 73 million people visit the vk.com website monthly, using desktop and mobile devices (information from December 2020).
Such a platform opens up great prospects for the sale of your goods and services. More than 500,000 companies develop their business directly in the social network, but at the same time you can competently lead them to your site with the help of high-quality advertising and one simple tool - the VKontakte pixel.
What is a pixel?
In fact, this is a code that collects information about site users and tracks their actions. The code can be obtained in the advertising account of the social network, and each has its own pixel. For example, this is what the VKontakte pixel looks like:
Once you receive the pixel code, integrate it into the site. You can install the VKontakte pixel directly or with a special tool - Google Tag Manager. In fact, you upload an image measuring 1px by 1px.
If the first step was successful, go to the advertising campaign and specify what data you want to track:
user transitions to the site;
transitions to specific pages;
pressing buttons.
If you don't have time to understand the technical details, just contact us: 8-800-505-43-12. We will install the VKontakte pixel on your website for free if you are our client for contextual and targeted advertising.
VKontakte pixel on the site solves the most important tasks
The main task of the pixel is to collect information about users who have an account on the social network:
what pages of the site the person visited;
what products were you interested in and added to your cart;
which buttons attracted attention;
what other actions did you perform on the site.
Important: not all users who have visited the site will be included in your database, but only those who can be matched with social network users.
What to do with this information?
In the advertising account, you can group users into audiences based on the data received by the pixel. For example, into the following categories:
visited the site at least once in the last 3 months;
visited the page of a specific product;
added the product to the cart but left the site without paying;
visited the company page;
browsed the site for more than 15 seconds.
In addition, you can make overall rich people database positive changes to your advertising campaign:
Set up targeted advertising for selected audiences.
Create look-alike audiences.
Exclude inappropriate categories of users. For example, you offer accounting and tax courses, and you have a blog. By using a pixel to select those who read articles on taxes, you can exclude this audience from selling courses for accountants.
Useful tips for those who decided to install the VKontakte pixel
When you launch a new site, install the pixel immediately and start building an audience, even if you don’t plan to launch advertising right now.
Don't experiment if it doesn't fit into the main concept of your advertising campaign. For example, if the pixel selected people by certain products, don't change the category to another one at the testing stage.
Estimated time to build an audience: 2-3 months with contextual advertising and 6-7 months if you only do SEO promotion.
The audience size sufficient to launch an advertising campaign is different for each area. On average, it is 500–1000 people.
When launching a new site, VKontakte pixels should be installed in each advertising system.
Ready to increase traffic? For our clients on contextual and targeted advertising, installing the VKontakte pixel on the site is free. Work with professionals and use all the possibilities of advertising on the Internet: 8-800-505-43-12.