We determine the seasonality of the niche
Posted: Sun Jan 12, 2025 8:25 am
The profit of almost any business depends on the seasonality of the niche in which it operates. The number of visitors to the site changes in different months of the year, and thus the income. In order to clearly understand when your products and services are most interesting to your potential customers and you could "push" advertising activity during this period, you need to use tools for analyzing the seasonality of search queries. We will talk about them today.
Google Trends
Google Trends is a simple and convenient tool for analyzing the popularity and seasonality of search queries. In just a few minutes, you can:
- Determine the popularity of a topic and existing trends.
- Conduct an analysis of seasonality in your market.
- Assess the impact of geographic data on the popularity of certain search queries.
For example, enter the query "buy a down jacket":
If you hover over the graph, you can sweden phone data find out the popularity level of the query at a specific point in time.
Values from 0 to 100 indicate the level of interest in the topic. 100 points is the highest level of popularity.
To get more accurate data, you can use filters by region, period, category (for example, "Beauty and fitness" or "Real estate"), search type (for example, search by products or news).
This tool has a number of advantages, for example:
- You can analyze up to 5 queries at a time:
— There is a breakdown by country regions:
2. Wordstat Yandex
Wordstat Yandex is a service for assessing user interest in specific topics and for selecting keywords by advertisers. The "Query History" function allows you to analyze how demand for a specific query has changed over the past two years.
Everything is similar here. For example, let's enter the query "skis":
To get more accurate data, you can use filters by region, platform and period.
The advantages of this tool are:
- The ability to view a cross-section of statistics for a request for a week, month:
— Detailed breakdown by platforms:
— Ability to change the scale of the graph for detailed study of the data:
— Statistics are presented in both absolute and relative values:
In this article, you learned how to determine niche seasonality using free query analytics tools. Use these tools in your work and get more profit!
Google Trends
Google Trends is a simple and convenient tool for analyzing the popularity and seasonality of search queries. In just a few minutes, you can:
- Determine the popularity of a topic and existing trends.
- Conduct an analysis of seasonality in your market.
- Assess the impact of geographic data on the popularity of certain search queries.
For example, enter the query "buy a down jacket":
If you hover over the graph, you can sweden phone data find out the popularity level of the query at a specific point in time.
Values from 0 to 100 indicate the level of interest in the topic. 100 points is the highest level of popularity.
To get more accurate data, you can use filters by region, period, category (for example, "Beauty and fitness" or "Real estate"), search type (for example, search by products or news).
This tool has a number of advantages, for example:
- You can analyze up to 5 queries at a time:
— There is a breakdown by country regions:
2. Wordstat Yandex
Wordstat Yandex is a service for assessing user interest in specific topics and for selecting keywords by advertisers. The "Query History" function allows you to analyze how demand for a specific query has changed over the past two years.
Everything is similar here. For example, let's enter the query "skis":
To get more accurate data, you can use filters by region, platform and period.
The advantages of this tool are:
- The ability to view a cross-section of statistics for a request for a week, month:
— Detailed breakdown by platforms:
— Ability to change the scale of the graph for detailed study of the data:
— Statistics are presented in both absolute and relative values:
In this article, you learned how to determine niche seasonality using free query analytics tools. Use these tools in your work and get more profit!