If you want to learn more about your customers a
Posted: Sun Jan 12, 2025 4:34 am
When you have customers, you undoubtedly have information about them. You can retrieve information via social networks, mobile applications or even e-commerce. And to make the best use of this very large amount of available information, it is essential to analyze it. This is what Text Mining is. Let's take a closer look at what it is and the techniques used to obtain relevant information on opportunities or problems that need to be resolved urgently.
What is Text Mining?
nd thus better understand them to know what they like and what they might like, Text Mining is a quality solution. Information from social networks or other vk database online sites is mainly data in the form of texts. This can be opinions left on a product, critiques on a forum, complaints... And these texts are not structured. If you then use traditional analysis software, this information will not be processed correctly and it will be of no use to you. This is why using Text Mining can be very useful.
What exactly is it? It is above all a text analysis or text mining whose role is to transform an unstructured text into a structured text, perfect for being analyzed and undergoing data exploration. It is a technique that is mainly based on natural language processing. Machines will thus be able to better understand texts and grasp human language more easily and automatically.
To do this, it is essential to use artificial intelligence. This will be able to classify texts according to different contexts: feelings, subjects, intentions. To take a concrete example, a Text Mining algorithm will be able to review the different comments made on a product. It will then be able to determine whether these comments are positive or not. It will also be able to recognize the keywords that are mostly used.
This will be a solution for companies to analyze all the data present on the net quickly and efficiently. It will also be a way for analysis teams to:
- Save time;
- Focus on more important missions;
- Make accurate product decisions.
Text Mining is a tool that is mainly based on machine learning . It will therefore use artificial intelligence and its tools. Computers will thus be able to learn to perform different tasks autonomously.
Text Mining will then automate the analysis of these texts by using machine learning through textual data. This will be done in several stages.
First, you will need to gather all the information. This can come from chats, emails, surveys, social networks, review sites, news articles or even a company's databases.
What is Text Mining?
nd thus better understand them to know what they like and what they might like, Text Mining is a quality solution. Information from social networks or other vk database online sites is mainly data in the form of texts. This can be opinions left on a product, critiques on a forum, complaints... And these texts are not structured. If you then use traditional analysis software, this information will not be processed correctly and it will be of no use to you. This is why using Text Mining can be very useful.
What exactly is it? It is above all a text analysis or text mining whose role is to transform an unstructured text into a structured text, perfect for being analyzed and undergoing data exploration. It is a technique that is mainly based on natural language processing. Machines will thus be able to better understand texts and grasp human language more easily and automatically.
To do this, it is essential to use artificial intelligence. This will be able to classify texts according to different contexts: feelings, subjects, intentions. To take a concrete example, a Text Mining algorithm will be able to review the different comments made on a product. It will then be able to determine whether these comments are positive or not. It will also be able to recognize the keywords that are mostly used.
This will be a solution for companies to analyze all the data present on the net quickly and efficiently. It will also be a way for analysis teams to:
- Save time;
- Focus on more important missions;
- Make accurate product decisions.
Text Mining is a tool that is mainly based on machine learning . It will therefore use artificial intelligence and its tools. Computers will thus be able to learn to perform different tasks autonomously.
Text Mining will then automate the analysis of these texts by using machine learning through textual data. This will be done in several stages.
First, you will need to gather all the information. This can come from chats, emails, surveys, social networks, review sites, news articles or even a company's databases.