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Which companies are using artificial intelligence?

Posted: Sun Jan 12, 2025 3:45 am
by tanjimajuha20
Imagine relevant products or services
Product launches have long been a delicate moment. Performance and feedback could only be analyzed after the product was released. With AI, this is no longer the case. By analyzing data upstream, even before the product or service is released, AI will allow us to see how it will be received. It will also help identify the various gaps and improvements that need to be made to make the product work. It will compare what already exists, what is expected, what potential customers want, etc.

Improve your marketing
Artificial intelligence in 99 acres database business will also be an excellent way to optimize marketing campaigns, for example by developing targeted displays. To do this, AI will help companies better understand the audience they are targeting. This will make it easier to personalize experiences, but also to measure the effects of a campaign without delay. These techniques can then be used by international management bachelors or Marketing MBAs , for even greater responsiveness.

Faced with these very interesting assets, many companies have turned to Artificial Intelligence. Among the best known, we can cite:

Amazon
The American company uses AI in two ways. First, to improve its Alexa voice service system. But also to improve its search engine and recommendation system. The more the customer uses these tools, the more it will be able to adapt to the customer. AI will then come into play to compare all your searches and purchases and offer you items that are completely in line with your tastes.

Facebook
The social network has been using AI for a long time, like Amazon. The technology first appeared for photo and video recognition. Today, Facebook also uses AI to detect fake accounts, but also to tag users' friends more easily with even more advanced facial recognition technology.

Microsoft
The American company has been using AI for over 40 years. It is therefore not surprising that it has the largest research team in the field in the world. Chatbot, work calendar, image recognition… are on the program. Currently, the company is working on neural information processing systems (NeurIPS) which will undoubtedly change the way we work with computers. In the group's offices, AI is also fully used to facilitate work.

IBM
In addition to numerous research projects (machine learning, deep learning, natural language processing, cognitive computing, etc.) to improve their products, IBM regularly uses AI tools to improve its working and research conditions.