Five tips that every community manager should keep in mind
Posted: Wed Jan 08, 2025 4:47 am
Everything you need to know to work in community management for a business.
Community management is the management of a brand, a company or a media personality on social media and in digital environments. The fundamental role is to translate the different communication strategies and tactics of the different channels into the language of the digital world, using the tools that these new media provide. The central objective, as in all communication broadcasts, is to build or improve links with the different audiences that use the medium.
The work of community managers specializes in achieving the formation of digital communities around a brand, which is a central aspect in customer loyalty . It could be said that in this sense, the work of the CM is fundamental to sustain a business today.
Although the work of a professional with these characteristics may seem very simple, it is not simply about publishing posts on social networks, but rather about all the work behind those tasks: specific objectives previously set out in the communications such as gaining impacts, generating leads, obtaining traffic on a corporate blog post, improving or modifying the brand image, among many others.
From this perspective, the CM must create a content plan (which, at the same time, must be thought about) to achieve the goal proposed in the social media plan. That is why this type of professional must have knowledge of marketing and communication: to be able to schedule publications correctly , create a strategy aimed at success , understand the needs of a brand or croatia phone number a product and create quality content.
Below we leave you five tips that any community manager should keep in mind when facing their work.
Five tips: what not to forget when doing community management
So let's see what to keep in mind when managing the social networks of a company, a product or a person.
1. Know the business inside and out
When planning, thinking about or creating a communication - or its strategy - the culture and values that you want to represent must be taken into account. These must be aligned with those of the business, product or character behind that production. Therefore, a CM must know the history of what is to be communicated, how it behaves in its field and what it is that it wants to convey.
Furthermore, consistency between the advertiser's media and communications is essential. Without messages in the same direction, a solid discourse cannot be created. This not only refers to the words, but also to the tone of the messages, the design - always taking care of the corporate image and aligned with the brand manual - and so on.
Community management is the management of a brand, a company or a media personality on social media and in digital environments. The fundamental role is to translate the different communication strategies and tactics of the different channels into the language of the digital world, using the tools that these new media provide. The central objective, as in all communication broadcasts, is to build or improve links with the different audiences that use the medium.
The work of community managers specializes in achieving the formation of digital communities around a brand, which is a central aspect in customer loyalty . It could be said that in this sense, the work of the CM is fundamental to sustain a business today.
Although the work of a professional with these characteristics may seem very simple, it is not simply about publishing posts on social networks, but rather about all the work behind those tasks: specific objectives previously set out in the communications such as gaining impacts, generating leads, obtaining traffic on a corporate blog post, improving or modifying the brand image, among many others.
From this perspective, the CM must create a content plan (which, at the same time, must be thought about) to achieve the goal proposed in the social media plan. That is why this type of professional must have knowledge of marketing and communication: to be able to schedule publications correctly , create a strategy aimed at success , understand the needs of a brand or croatia phone number a product and create quality content.
Below we leave you five tips that any community manager should keep in mind when facing their work.
Five tips: what not to forget when doing community management
So let's see what to keep in mind when managing the social networks of a company, a product or a person.
1. Know the business inside and out
When planning, thinking about or creating a communication - or its strategy - the culture and values that you want to represent must be taken into account. These must be aligned with those of the business, product or character behind that production. Therefore, a CM must know the history of what is to be communicated, how it behaves in its field and what it is that it wants to convey.
Furthermore, consistency between the advertiser's media and communications is essential. Without messages in the same direction, a solid discourse cannot be created. This not only refers to the words, but also to the tone of the messages, the design - always taking care of the corporate image and aligned with the brand manual - and so on.