The advantages of advertising on Instagram
Posted: Tue Jan 07, 2025 9:29 am
Today, Instagram is the preferred showcase for the vast majority of brands, not only to promote their products but also to strengthen their brand strategy and get even closer to their target audience .
Some of the main advantages of working with Instagram Ads are:
1- Position your brand
Due to the 100% visual impact that Instagram ads have, the high quality of their images and the aesthetic details that their users expect, digital marketing and advertising campaigns estonia phone data on this social network can greatly improve the current positioning of your brand.
2- Add followers
Advertising on Instagram also helps you grow your account's following and boost your business's community.
This can then be reflected in an increase in sales, more interaction with users and/or a better perception of your brand among your clients and potential consumers.
3- Aim directly at your target
You can use Instagram ads to create campaigns with a specific purpose: to promote your brand, present a new product or launch your online store , among other possibilities. In this way, ads become a precise tool to boost your marketing strategy.
Find out more:
Article
Instagram advertising: 12 examples to create impactful campaigns
Image from: Instagram advertising: 12 examples to create impactful campaigns
The advantages of advertising on Facebook
Just like Instagram, Facebook offers its own advantages when it comes to choosing it as the main platform to promote your products. Some of the most important advantages of advertising on Facebook are as follows:
1- Flexibility in creating ads
Whether you want to use a video, photo, or text (or a combination of those), there's a Facebook ad format for every case.
Facebook ad formats prioritize your brand's business objective and look great on all devices, regardless of connection speed.
Whatever format you choose, you can define your own budget, choose the day the campaign starts and ends, personalize the message and segment different audiences.
2- More complete platform
As we mentioned earlier, Facebook allows you to boost more types of channels. In other words, it has better integrated the idea of generating an online community to promote blogs, vlogs , pages, groups, online stores, events, groups, applications, etc.
To continue expanding on one of the topics, we invite you to read this article on how to sell on Facebook .
What do Instagram and Facebook ads have in common?
While there are advantages that make both social networks stand out when choosing them as platforms to promote your ads, there are also functions that they have in common and that are worth highlighting .
Below we detail the most relevant ones:
Ad types : Both Facebook and Instagram offer the same format options for creating your ads. On both social networks, you can use images, photo carousels, and videos.
Ad Objective – While Facebook offers more options overall, neither channel skimps when it comes to the number of campaign objectives available.
Some of the main advantages of working with Instagram Ads are:
1- Position your brand
Due to the 100% visual impact that Instagram ads have, the high quality of their images and the aesthetic details that their users expect, digital marketing and advertising campaigns estonia phone data on this social network can greatly improve the current positioning of your brand.
2- Add followers
Advertising on Instagram also helps you grow your account's following and boost your business's community.
This can then be reflected in an increase in sales, more interaction with users and/or a better perception of your brand among your clients and potential consumers.
3- Aim directly at your target
You can use Instagram ads to create campaigns with a specific purpose: to promote your brand, present a new product or launch your online store , among other possibilities. In this way, ads become a precise tool to boost your marketing strategy.
Find out more:
Article
Instagram advertising: 12 examples to create impactful campaigns
Image from: Instagram advertising: 12 examples to create impactful campaigns
The advantages of advertising on Facebook
Just like Instagram, Facebook offers its own advantages when it comes to choosing it as the main platform to promote your products. Some of the most important advantages of advertising on Facebook are as follows:
1- Flexibility in creating ads
Whether you want to use a video, photo, or text (or a combination of those), there's a Facebook ad format for every case.
Facebook ad formats prioritize your brand's business objective and look great on all devices, regardless of connection speed.
Whatever format you choose, you can define your own budget, choose the day the campaign starts and ends, personalize the message and segment different audiences.
2- More complete platform
As we mentioned earlier, Facebook allows you to boost more types of channels. In other words, it has better integrated the idea of generating an online community to promote blogs, vlogs , pages, groups, online stores, events, groups, applications, etc.
To continue expanding on one of the topics, we invite you to read this article on how to sell on Facebook .
What do Instagram and Facebook ads have in common?
While there are advantages that make both social networks stand out when choosing them as platforms to promote your ads, there are also functions that they have in common and that are worth highlighting .
Below we detail the most relevant ones:
Ad types : Both Facebook and Instagram offer the same format options for creating your ads. On both social networks, you can use images, photo carousels, and videos.
Ad Objective – While Facebook offers more options overall, neither channel skimps when it comes to the number of campaign objectives available.