Extended reality, not just for gaming
Posted: Tue Jan 07, 2025 9:24 am
Technologies such as voice assistants, increasingly autonomous cars, video on demand and even virtual and augmented reality applications are quickly and naturally becoming part of consumers' daily lives . This is the conclusion of the Digital Consumer Survey 2019 , prepared by Accenture.
In the midst of this hybrid experience , which blurs the boundaries between physical and digital space, consumers are looking for a more personalized, satisfying and productive service . And they want to receive it from a provider who deserves their trust and offers all these services quickly, easily and without complications.
In this context, the challenge for information and communications technology (ICT) service providers is none other than to remain relevant .
Rapid adoption of smart speakers
The convenience of using voice in everyday activities is causing the smart speaker to become one more member of the family. The penetration of independent digital voice assistants has increased by 73% compared to 2018, with almost daily use and a very high level of satisfaction among its users.
This use is even overtaking the mobile phone when it comes to performing some functions. Thus, three out of four consumers who own a smart speaker use their smartphone less: they make fewer calls, listen to less music on belize phone number their mobile phone and use the calendar or agenda less.
digital-smart-speakers
At the same time, the demand for greater personalization means that more and more consumers are considering interacting with a chatbot in order to obtain a faster solution tailored to their needs. 62% of users do not feel that they are interacting with a computer program instead of a human being.
Extended reality, not just for gaming
Consumers want to incorporate augmented or virtual reality in a practical way into their daily activities and not just in gaming. Not surprisingly, seven out of ten consumers are interested in virtual reality and augmented reality to learn new skills or techniques, such as following assembly instructions, learning more about a place they visit, trying on clothes virtually or connecting with friends remotely. The challenge is how to integrate these technologies into everyday devices.
extended-reality
Connected experiences in the car too
Consumer habits in mobility are changing, with new experiences such as connected cars or the proliferation of shared vehicles. In fact, digital consumers are increasingly ready to accept the concept of the autonomous vehicle.
In the midst of this hybrid experience , which blurs the boundaries between physical and digital space, consumers are looking for a more personalized, satisfying and productive service . And they want to receive it from a provider who deserves their trust and offers all these services quickly, easily and without complications.
In this context, the challenge for information and communications technology (ICT) service providers is none other than to remain relevant .
Rapid adoption of smart speakers
The convenience of using voice in everyday activities is causing the smart speaker to become one more member of the family. The penetration of independent digital voice assistants has increased by 73% compared to 2018, with almost daily use and a very high level of satisfaction among its users.
This use is even overtaking the mobile phone when it comes to performing some functions. Thus, three out of four consumers who own a smart speaker use their smartphone less: they make fewer calls, listen to less music on belize phone number their mobile phone and use the calendar or agenda less.
digital-smart-speakers
At the same time, the demand for greater personalization means that more and more consumers are considering interacting with a chatbot in order to obtain a faster solution tailored to their needs. 62% of users do not feel that they are interacting with a computer program instead of a human being.
Extended reality, not just for gaming
Consumers want to incorporate augmented or virtual reality in a practical way into their daily activities and not just in gaming. Not surprisingly, seven out of ten consumers are interested in virtual reality and augmented reality to learn new skills or techniques, such as following assembly instructions, learning more about a place they visit, trying on clothes virtually or connecting with friends remotely. The challenge is how to integrate these technologies into everyday devices.
extended-reality
Connected experiences in the car too
Consumer habits in mobility are changing, with new experiences such as connected cars or the proliferation of shared vehicles. In fact, digital consumers are increasingly ready to accept the concept of the autonomous vehicle.