Facebook stops offering Instant Articles in Messenger
Posted: Tue Jan 07, 2025 9:00 am
In 2015, Facebook launched Instant Articles . The goal was to reduce loading times by about ten times compared to the mobile web, so that users would not abandon their reading. The social network is still looking to expand its Instant Articles, but Messenger is no longer part of its plans in this regard.
In July 2016, according to AdWeek.com , the social network, with David Marcus as vice president of messaging products, rolled out instant articles in Messenger. This was part of a campaign that aimed to improve the content of its famous messaging app. “More than 900 million people share and read news through Messenger. Going forward, we will significantly improve armenia phone number this experience ,” the company said at the time.
However, Facebook has changed its mind . They claim that they are focusing their investment on Instant Articles for the social network's main app. Therefore, they would stop offering Instant Articles in Messenger .
But despite all this, the American company has not forgotten Messenger . “We believe that Messenger is an exciting channel for new and interesting news consumption experiences , including the opportunity to create unique messaging experiences on Messenger that many publishers have successfully executed through the application,” says its spokesperson.
Meanwhile, Facebook is preparing a way to subscribe and pay for news directly within the app, TechCrunch reports . The company is reportedly collaborating with several publishers on this, although details on pricing are not yet known.
In July 2016, according to AdWeek.com , the social network, with David Marcus as vice president of messaging products, rolled out instant articles in Messenger. This was part of a campaign that aimed to improve the content of its famous messaging app. “More than 900 million people share and read news through Messenger. Going forward, we will significantly improve armenia phone number this experience ,” the company said at the time.
However, Facebook has changed its mind . They claim that they are focusing their investment on Instant Articles for the social network's main app. Therefore, they would stop offering Instant Articles in Messenger .
But despite all this, the American company has not forgotten Messenger . “We believe that Messenger is an exciting channel for new and interesting news consumption experiences , including the opportunity to create unique messaging experiences on Messenger that many publishers have successfully executed through the application,” says its spokesperson.
Meanwhile, Facebook is preparing a way to subscribe and pay for news directly within the app, TechCrunch reports . The company is reportedly collaborating with several publishers on this, although details on pricing are not yet known.