How to create rich content
Posted: Tue Jan 07, 2025 8:52 am
Interactive video instructions . The user can choose which part of the instruction to watch in more detail. For example, the online store "M.Video" offers interactive video reviews of equipment on its website. Buyers can choose the characteristics of the product they are interested in, go to specific sections of the review: design, functionality, performance and get detailed information about the product before buying.
Gamified content . Quizzes, mini-games related to a product or brand. T-Bank regularly holds financial quizzes in its mobile app, increasing the financial literacy of its clients.
Interactive storytelling . This is a content format where the user actively participates in the development of the plot. This technique is often used on landing pages. It is great for companies that want to demonstrate the benefits of their products in action.
Interactive stories can be effective for manufacturers of durable goods (such as home appliances), service companies, or brands targeting a younger audience.
It’s not just brands that are using this technique: violinist Sarn senegal whatsapp phone number Oliver created a 3D interactive landing page to promote his collection of “singing paintings.” The user is taken “inside” the violin and into a gallery where they can learn about the history of the pieces and their descriptions.
Not only do these formats grab the attention of your audience, they also significantly increase engagement by offering users a unique way to interact with content and the brand.
Rich content for product cards is especially important on marketplaces such as Ozon and Wildberries. It helps potential buyers better understand what they are buying and make a more informed decision.
Rich content creation is an art at the intersection of technology and creativity. This process requires careful planning and several important steps.
Start by defining your goals . Clearly formulate what you want to achieve: increase sales, improve brand awareness, or educate users. Then analyze your audience. Conduct surveys, study site behavior, and collect data to better understand the preferences and needs of your target group. For example, if you are going to create rich content specifically for Ozon, study the specifics of the platform and its requirements. This will help you present the product in the best possible way and achieve your goals.
Gamified content . Quizzes, mini-games related to a product or brand. T-Bank regularly holds financial quizzes in its mobile app, increasing the financial literacy of its clients.
Interactive storytelling . This is a content format where the user actively participates in the development of the plot. This technique is often used on landing pages. It is great for companies that want to demonstrate the benefits of their products in action.
Interactive stories can be effective for manufacturers of durable goods (such as home appliances), service companies, or brands targeting a younger audience.
It’s not just brands that are using this technique: violinist Sarn senegal whatsapp phone number Oliver created a 3D interactive landing page to promote his collection of “singing paintings.” The user is taken “inside” the violin and into a gallery where they can learn about the history of the pieces and their descriptions.
Not only do these formats grab the attention of your audience, they also significantly increase engagement by offering users a unique way to interact with content and the brand.
Rich content for product cards is especially important on marketplaces such as Ozon and Wildberries. It helps potential buyers better understand what they are buying and make a more informed decision.
Rich content creation is an art at the intersection of technology and creativity. This process requires careful planning and several important steps.
Start by defining your goals . Clearly formulate what you want to achieve: increase sales, improve brand awareness, or educate users. Then analyze your audience. Conduct surveys, study site behavior, and collect data to better understand the preferences and needs of your target group. For example, if you are going to create rich content specifically for Ozon, study the specifics of the platform and its requirements. This will help you present the product in the best possible way and achieve your goals.