Choose appropriate marketing channels and methods
Posted: Tue Jan 07, 2025 8:30 am
Finally, it is about creating marketing content based on the audience’s preferences and reaching them through the most effective channels. For example, students may prefer to watch short videos on TikTok and Instagram, while adults tend to obtain information on Facebook. LINE, the most popular social group in Taiwan, covers a wide range of age groups. Not only is it easy to collect and integrate data to create LINE CRM, it can also use automated tools to strengthen focus marketing, making LINE official accounts a must-have for digital marketing.
GOMAJI, a large e-commerce platform, cooperates with various industries, including catering, travel and accommodation, experience, beauty and body care, home delivery, etc. The website provides a variety of services and has accumulated as many as 10 million members over the years. Faced with a huge number of customers, GOMAJI uses focus switzerland whatsapp phone number marketing strategies to make reasonable use of budgets, communicate with target audiences of different services, continue to expand diversified niche markets, and establish deep customer relationships.
GOMAJI has gone deep into focus marketing especially on the official LINE account. It uses Crescendo Labs MAAC to label customers with different product preferences, and uses automatic focus tools such as "opened within 90 days" and "member interaction level 2-5" to track customers. The shopping process is combined with the "Product Recommendation Message" tool of AI personalized recommendation for LINE audience promotion.
Compared with indiscriminate mass messaging, GOMAJI only needs to send 20% of the original message volume to achieve the expected revenue conversion! By integrating LINE customer data with brand app data, GOMAJI can conduct the next wave of focus marketing on the app. [ See the complete case ]
GOMAJI, a large e-commerce platform, cooperates with various industries, including catering, travel and accommodation, experience, beauty and body care, home delivery, etc. The website provides a variety of services and has accumulated as many as 10 million members over the years. Faced with a huge number of customers, GOMAJI uses focus switzerland whatsapp phone number marketing strategies to make reasonable use of budgets, communicate with target audiences of different services, continue to expand diversified niche markets, and establish deep customer relationships.
GOMAJI has gone deep into focus marketing especially on the official LINE account. It uses Crescendo Labs MAAC to label customers with different product preferences, and uses automatic focus tools such as "opened within 90 days" and "member interaction level 2-5" to track customers. The shopping process is combined with the "Product Recommendation Message" tool of AI personalized recommendation for LINE audience promotion.
Compared with indiscriminate mass messaging, GOMAJI only needs to send 20% of the original message volume to achieve the expected revenue conversion! By integrating LINE customer data with brand app data, GOMAJI can conduct the next wave of focus marketing on the app. [ See the complete case ]