Uber Rush: much more than just delivery
Posted: Tue Jan 07, 2025 8:22 am
Although so-called "delivery" services are already more than common, one of the first companies to venture into offering the public a personal messenger was Uber.
In 2014, the transportation company launched Uber Rush, whose success clearly demonstrated the company's enormous business vision and ability to anticipate.
There were many courier services, but none like this one, which has extended the possibility of speeding up the delivery of products to both small businesses and large retailers like Nordstrom, positioning itself as a worthy competitor to companies like Amazon or FedEx.
To analyse the keys to its success, a session entitled “The Uber Rush Delivery Case” was held at SAP Hybris: Global Summit, which explored the service strategy with the help of Arthur Perry, customer success and services at SAP Hybris.
For Perry, there are two factors that characterise the Uber case: on afghanistan phone number one hand, the transformation of the business and on the other, the ability to provide added value to consumers.
This is, to a large extent, thanks to the technology that has allowed it to shorten processes, cut costs and make the process more efficient by creating an efficient delivery network, minimising costs and offering a same-day delivery service.
In terms of strategy, clear objectives were set in working with SAP Hybris as a partner: rapid launch to market, management of purchase orders and same-day delivery.
Pillars that were achieved thanks to a rapid implementation of cloud-based technology and the integration of an order management system.
Finally, the work of both partners has yielded not only a success story but also several lessons based on the need to:
Understanding that the microservices approach can reduce time to market
Be clear about the distribution of responsibilities among partners
Establish a team infrastructure from the start
Avoid complicating navigation or redirection
Allow sufficient time for user acceptance and training.
In 2014, the transportation company launched Uber Rush, whose success clearly demonstrated the company's enormous business vision and ability to anticipate.
There were many courier services, but none like this one, which has extended the possibility of speeding up the delivery of products to both small businesses and large retailers like Nordstrom, positioning itself as a worthy competitor to companies like Amazon or FedEx.
To analyse the keys to its success, a session entitled “The Uber Rush Delivery Case” was held at SAP Hybris: Global Summit, which explored the service strategy with the help of Arthur Perry, customer success and services at SAP Hybris.
For Perry, there are two factors that characterise the Uber case: on afghanistan phone number one hand, the transformation of the business and on the other, the ability to provide added value to consumers.
This is, to a large extent, thanks to the technology that has allowed it to shorten processes, cut costs and make the process more efficient by creating an efficient delivery network, minimising costs and offering a same-day delivery service.
In terms of strategy, clear objectives were set in working with SAP Hybris as a partner: rapid launch to market, management of purchase orders and same-day delivery.
Pillars that were achieved thanks to a rapid implementation of cloud-based technology and the integration of an order management system.
Finally, the work of both partners has yielded not only a success story but also several lessons based on the need to:
Understanding that the microservices approach can reduce time to market
Be clear about the distribution of responsibilities among partners
Establish a team infrastructure from the start
Avoid complicating navigation or redirection
Allow sufficient time for user acceptance and training.