5 mistakes you are making that are putting your entire SEO strategy in jeopardy
Posted: Tue Jan 07, 2025 8:09 am
If it doesn't appear on the Internet, it doesn't exist. This is a good way of explaining the digitalized and hyper-connected world in which we find ourselves. Achieving good web positioning is vital for our messages to rise above the ever-increasing amount of noise generated on the network of networks.
SEO plays a fundamental role here . But the truth is that these have to take into account so many aspects that it is inevitable that they will fail at some point. And even more so if we take into account the continuous changes that occur in our environment as a result of technological advances.
For these reasons, we want to focus on a series of errors that clients often make in terms of SEO. Many times they are not aware of them, so it is worth remembering them to avoid making absurd mistakes.
1. Launch the new site without redirects
This is one of the most important points when launching a new site. From an SEO perspective, a website migration vietnam phone number can be quite a complicated action.
To minimize the impact on traffic, it is vital to have a migration strategy in place . If redirects are not assigned and implemented, visibility could be drastically reduced.
2. Not informing the SEO of major changes to the site
It is vital for SEO to be aware of each and every change that occurs on the web. Even if you think it is an insignificant detail, it could end up having important consequences on your positioning.
Don't forget to communicate any changes to your SEOs that occur when removing sections or pages, adding new sections, or making functional or structural changes.
3. Loading times greater than 10 seconds
Google is not the only one that takes into account the loading time of its website. 47% of users expect a website to take less than two seconds to load. Speed is important, and even more so when we are talking about an e-commerce site.
Some studies show that for every 100 milliseconds of improvement in load time, incremental revenue increases by up to 1%.
4. Keyword cannibalization
Believe it or not, your business's biggest enemy could be your own business. It's one thing to optimize your site to improve rankings , but it's another to ignore the content on your own pages.
Be careful that your different pages do not cover topics in a very similar way, since Google cannot decide which of the pages is the best option when answering a query.
SEO plays a fundamental role here . But the truth is that these have to take into account so many aspects that it is inevitable that they will fail at some point. And even more so if we take into account the continuous changes that occur in our environment as a result of technological advances.
For these reasons, we want to focus on a series of errors that clients often make in terms of SEO. Many times they are not aware of them, so it is worth remembering them to avoid making absurd mistakes.
1. Launch the new site without redirects
This is one of the most important points when launching a new site. From an SEO perspective, a website migration vietnam phone number can be quite a complicated action.
To minimize the impact on traffic, it is vital to have a migration strategy in place . If redirects are not assigned and implemented, visibility could be drastically reduced.
2. Not informing the SEO of major changes to the site
It is vital for SEO to be aware of each and every change that occurs on the web. Even if you think it is an insignificant detail, it could end up having important consequences on your positioning.
Don't forget to communicate any changes to your SEOs that occur when removing sections or pages, adding new sections, or making functional or structural changes.
3. Loading times greater than 10 seconds
Google is not the only one that takes into account the loading time of its website. 47% of users expect a website to take less than two seconds to load. Speed is important, and even more so when we are talking about an e-commerce site.
Some studies show that for every 100 milliseconds of improvement in load time, incremental revenue increases by up to 1%.
4. Keyword cannibalization
Believe it or not, your business's biggest enemy could be your own business. It's one thing to optimize your site to improve rankings , but it's another to ignore the content on your own pages.
Be careful that your different pages do not cover topics in a very similar way, since Google cannot decide which of the pages is the best option when answering a query.