Companies in Europe and Spain use Qualifio to develop Branded Content
Posted: Tue Jan 07, 2025 7:19 am
On October 10th, Qualifio and 87seconds organized a morning event in Madrid, followed on Twitter under the name Branded Content Breakfast , and that was precisely what it was, a meeting with Spain's leading experts in Branded Content , clients and a splendid coffee. Attendees had the opportunity to listen to interesting presentations by Marcela Cárdenas, communications manager at La Fundación Telefónica; Óscar Larriba, CRM and Social Media Manager at Prisa Radio; Marcelo Arnone, CEO of Mixtropy; Thibaut Dehem, founder and CEO of 87seconds and Patrick Dost, Country Manager Spain at Qualifio.
It is worth mentioning the emblematic setting in which this meeting was held, the Residence of the Belgian Ambassador, an unbeatable space that you don't get the chance to see every day... And, by the way, it was one of the most talked about topics! Qualifio and 87seconds cannot thank enough the attention and kindness received from the Embassy Residence, as well as the support of Brussels Exports Spain.
Both companies joined forces so that major Spanish companies and their clients could learn about, analyse and debate what is happening with new advertising models and how they can implement the new advertising trend based on creating stories for clients: Branded Content.
• Marcelo Arnone , as a content marketing expert, opened the event by uganda phone number offering the fundamental bases for a good Branded Content strategy.
• Oscar Larriba explained how Prisa Radio, one of the most important media outlets in Spain and Latin America, converts Branded Content campaigns into revenue and increased web traffic.
• Patrick Dost from Qualifio showcased success stories from different advertisers and media outlets and explained the advantages that interactive campaigns have for both advertisers and media outlets.
• Thibaut Dehem, with the expertise acquired from his video-specialized content agency, launched a new concept: snacking on video, short videos to be consumed quickly.
• Marcela Cárdenas closed the event with the “crème de crème” of Branded Content in Spain: the communication strategy of the Telefónica Foundation between 2015 and 2016, which was based on transmitting the values of the foundation to its clients through the creation of different content in the form of challenges with Teresa Perales.
He also explained the strategy they implemented in 2010, when Telefónica decided to sign the prestigious chef, Ferran Adrià Acosta, as an ambassador and international image of the brand, an example of innovation and creativity and a transformer and social entrepreneur.
The Breakfast, aimed at large companies, was a success that will undoubtedly be repeated soon. Some of the attendees included: Endesa, Deloitte, Bankia, Ikea, Prosegur, Dia Group, eldiario.es, Axel Springer, Zinet Media, Minube, Hello Media…
And why did you choose to talk about Branded Content?
Qualifio chose to hold its first event in Spain with 87seconds to discuss Branded Content, as this is the business vision that both companies are committed to: making it easier for their clients to create interactions and engagement with their audiences and, therefore, the creation of Branded Content.
It is worth mentioning the emblematic setting in which this meeting was held, the Residence of the Belgian Ambassador, an unbeatable space that you don't get the chance to see every day... And, by the way, it was one of the most talked about topics! Qualifio and 87seconds cannot thank enough the attention and kindness received from the Embassy Residence, as well as the support of Brussels Exports Spain.
Both companies joined forces so that major Spanish companies and their clients could learn about, analyse and debate what is happening with new advertising models and how they can implement the new advertising trend based on creating stories for clients: Branded Content.
• Marcelo Arnone , as a content marketing expert, opened the event by uganda phone number offering the fundamental bases for a good Branded Content strategy.
• Oscar Larriba explained how Prisa Radio, one of the most important media outlets in Spain and Latin America, converts Branded Content campaigns into revenue and increased web traffic.
• Patrick Dost from Qualifio showcased success stories from different advertisers and media outlets and explained the advantages that interactive campaigns have for both advertisers and media outlets.
• Thibaut Dehem, with the expertise acquired from his video-specialized content agency, launched a new concept: snacking on video, short videos to be consumed quickly.
• Marcela Cárdenas closed the event with the “crème de crème” of Branded Content in Spain: the communication strategy of the Telefónica Foundation between 2015 and 2016, which was based on transmitting the values of the foundation to its clients through the creation of different content in the form of challenges with Teresa Perales.
He also explained the strategy they implemented in 2010, when Telefónica decided to sign the prestigious chef, Ferran Adrià Acosta, as an ambassador and international image of the brand, an example of innovation and creativity and a transformer and social entrepreneur.
The Breakfast, aimed at large companies, was a success that will undoubtedly be repeated soon. Some of the attendees included: Endesa, Deloitte, Bankia, Ikea, Prosegur, Dia Group, eldiario.es, Axel Springer, Zinet Media, Minube, Hello Media…
And why did you choose to talk about Branded Content?
Qualifio chose to hold its first event in Spain with 87seconds to discuss Branded Content, as this is the business vision that both companies are committed to: making it easier for their clients to create interactions and engagement with their audiences and, therefore, the creation of Branded Content.