Google is more generous than Facebook in "giving away" referral traffic to publishers
Posted: Tue Jan 07, 2025 7:00 am
Google was always the main source of referral traffic for publishers (until Facebook came to eclipse the Mountain View company and became the "darling" of online media).
However, after a brief reign, Google has once again overtaken Facebook as a source of referral traffic for publishers. Over the past few months, the popular search engine has once again moved ahead of the social network as the most important source of referral traffic. At least this is the conclusion of a recent report by the analytics company Parse.ly .
In January 2017, Facebook supplied publishers with almost 40% of their external traffic. A very high proportion that had dropped to just 26% by the end of the year.
For its part, Google , which started 2017 with a percentage of 34%, now puts 44% of its south africa phone number external traffic in the hands of publishers.
Parse.ly's report is rooted in data from the nearly 2,500 publishers that use its analytics tools, including major names like The Wall Street Journal , Time , Mashable and Huffington Post .
Facebook's dethronement as the main source of referral traffic for publishers has been influenced by (constant) changes in the social network's algorithm , the decreasing importance of "Instant Articles", the predominance of video on Facebook and Google's AMP (Accelerated Mobile Pages) functionality.
However, after a brief reign, Google has once again overtaken Facebook as a source of referral traffic for publishers. Over the past few months, the popular search engine has once again moved ahead of the social network as the most important source of referral traffic. At least this is the conclusion of a recent report by the analytics company Parse.ly .
In January 2017, Facebook supplied publishers with almost 40% of their external traffic. A very high proportion that had dropped to just 26% by the end of the year.
For its part, Google , which started 2017 with a percentage of 34%, now puts 44% of its south africa phone number external traffic in the hands of publishers.
Parse.ly's report is rooted in data from the nearly 2,500 publishers that use its analytics tools, including major names like The Wall Street Journal , Time , Mashable and Huffington Post .
Facebook's dethronement as the main source of referral traffic for publishers has been influenced by (constant) changes in the social network's algorithm , the decreasing importance of "Instant Articles", the predominance of video on Facebook and Google's AMP (Accelerated Mobile Pages) functionality.