Captify arrives in Spain with its new office in Madrid
Posted: Tue Jan 07, 2025 6:54 am
Captify, the global leader in Search Intelligence, continues its expansion in Southern Europe with the opening of its new office in Madrid , following the company's success in France. In the neighbouring country, advertisers such as Apple, Microsoft, Nike and Renault have used Captify's technology to obtain highly business-oriented results.
Based on Search Intelligence, Captify combines proprietary data, media and creativity to ensure the effectiveness of its clients' digital campaigns, as well as offering analysis of the data obtained and the generation of insights highly valued by the sector.
Madrid will be Captify’s operations centre for the entire Iberian Peninsula. According to Vincent Pelillo, European Vice President of the company, “there is a gap in the Spanish market for Captify’s search technology. Overcoming the traditional barriers associated with the sector, we offer brands and advertisers new opportunities to reach their target audiences directly and creatively, enriching the results with innovative solutions such as dynamic video and providing insights for planning and measuring audiences.”
The launch in Spain has been largely driven by demand from European agencies and advertisers who already work with Captify in other countries on our continent.
Oscar Rodríguez, General Manager of Axis in Spain, says: “At our agency we are slovenia phone number looking to work with more qualitative data that will help us improve the KPIs of our campaigns. We believe that Captify can help us achieve this and we will be delighted to test it in Spain.”
Captify has begun to form a team in our country. With 15 years of experience in the Spanish digital market and after working for companies such as Orange or Teads, Ruth Bareño will be the commercial director of Captify in Spain. “I am very grateful and excited to lead the landing in our market of one of the ad tech companies with the greatest projection in Europe. Captify comes to Spain to supply a market in need of data with its own and unique solution. The actionable insights offered by Captify play a crucial role for brands and advertisers. They reveal trends, consumer interests, behaviors and purchase intentions,” concludes Ruth Bareño.
Based on Search Intelligence, Captify combines proprietary data, media and creativity to ensure the effectiveness of its clients' digital campaigns, as well as offering analysis of the data obtained and the generation of insights highly valued by the sector.
Madrid will be Captify’s operations centre for the entire Iberian Peninsula. According to Vincent Pelillo, European Vice President of the company, “there is a gap in the Spanish market for Captify’s search technology. Overcoming the traditional barriers associated with the sector, we offer brands and advertisers new opportunities to reach their target audiences directly and creatively, enriching the results with innovative solutions such as dynamic video and providing insights for planning and measuring audiences.”
The launch in Spain has been largely driven by demand from European agencies and advertisers who already work with Captify in other countries on our continent.
Oscar Rodríguez, General Manager of Axis in Spain, says: “At our agency we are slovenia phone number looking to work with more qualitative data that will help us improve the KPIs of our campaigns. We believe that Captify can help us achieve this and we will be delighted to test it in Spain.”
Captify has begun to form a team in our country. With 15 years of experience in the Spanish digital market and after working for companies such as Orange or Teads, Ruth Bareño will be the commercial director of Captify in Spain. “I am very grateful and excited to lead the landing in our market of one of the ad tech companies with the greatest projection in Europe. Captify comes to Spain to supply a market in need of data with its own and unique solution. The actionable insights offered by Captify play a crucial role for brands and advertisers. They reveal trends, consumer interests, behaviors and purchase intentions,” concludes Ruth Bareño.