The sectors that benefit most from a digital strategy
Posted: Tue Jan 07, 2025 6:41 am
Across Srl , a rapidly expanding digital solutions company in the Spanish market, has developed innovative solutions to meet the growing need of companies to find new customers, increasing the quality of contacts and working on optimizing current strategies.
Across' qualified lead generation is therefore particularly effective because it can be adapted to any business context and any objective.
Customer acquisition is the main objective
According to research by Hubspot, for 49% of companies, the main goal is to increase the number of users acquired. This is especially important at a time when digital marketing statistics reveal a promising scenario for any company, with percentages constantly increasing.
Across’ multi-channel strategies build a solid funnel, capable of guiding the user through all the planned stages. Alberto Piras, Country Manager Spain at Across, highlights the advantages: “Being able to count on more points of contact, on multiple channels, allows you to reach people who are really interested with targeted and personalized communication. This is an important competitive advantage for all companies that decide to launch campaigns with us.”
To do this, it is obviously necessary to structure the campaigns so that they are developed in the appropriate channels: email marketing, native advertising and advertising on social networks are, without a doubt, the most efficient and constitute the heart of Across's multi-channel strategies.
Sales-oriented advertising: generating qualified leads
The main need for those who decide to invest in advertising in 2021 is to engage their target audience with an effective and optimized strategy. If on the one hand you have to be increasingly present, on the other hand you have to optimize the available budget.
Across aims to build advertising strategies that are strongly sales-oriented: from lead generation, designed to attract large flows of constant and continuous contacts, to an increasingly high level of quality, with qualified contacts ready to be called.
Specifically, generating qualified leads is the most successful solution for companies, especially large and medium-sized ones. The reason is clear: the needs of companies have changed over the last year and it is increasingly necessary to optimize lead processing and conversion times.
For this reason, Across solutions are aimed precisely at improving the quality of lead generation, with the support of a contact center, chatbots and other technological tools for lead qualification. The goal is to make the process of generating new interested contacts more efficient, not only from the point of view of performance, but also from the point of view of investment, by providing clients with lists of already interested contacts, with all the information necessary to close the sale.
Although a sales-oriented multi-channel advertising strategy is adaptable to any bahrain number data type of company or business, there are some sectors that seem to have the best results in terms of traffic, performance and sales.
Across has seen increased investment, with positive ROI, in the energy, insurance, telecommunications, home security and fintech sectors.
The non-profit sector is also finding a new audience and new success by leveraging the content marketing format, which is highly effective in conveying important storytelling. In particular, native advertising campaigns have seen a peak in performance compared to 2019 and the trend will continue in the coming years, with this channel being one of the ones that offers the most development opportunities.
The travel sector, on the other hand, has unfortunately lagged behind, along with the entertainment sector. However, between 2021 and 2022, online investments will also pick up along with tourist traffic: the online sentiment is to return to travel as soon as possible, which translates into a recovery of the sector.
The 2021 trend in the Spanish market
«The trend that has been emerging for over a year now is the digitalisation of markets in all sectors. Small, medium and large companies are looking for partners who offer digital solutions and who are competent, available, flexible and able to manage multi-channel communication», says Alberto Piras once again, outlining the current situation. «Across' multi-channel strategy is designed to be dynamic and always optimised. It is based on the analysis of the reference market and the target audience, offering companies an effective solution that is always sales-oriented.»
With Across you can learn more about generating qualified leads and how your busine
Across' qualified lead generation is therefore particularly effective because it can be adapted to any business context and any objective.
Customer acquisition is the main objective
According to research by Hubspot, for 49% of companies, the main goal is to increase the number of users acquired. This is especially important at a time when digital marketing statistics reveal a promising scenario for any company, with percentages constantly increasing.
Across’ multi-channel strategies build a solid funnel, capable of guiding the user through all the planned stages. Alberto Piras, Country Manager Spain at Across, highlights the advantages: “Being able to count on more points of contact, on multiple channels, allows you to reach people who are really interested with targeted and personalized communication. This is an important competitive advantage for all companies that decide to launch campaigns with us.”
To do this, it is obviously necessary to structure the campaigns so that they are developed in the appropriate channels: email marketing, native advertising and advertising on social networks are, without a doubt, the most efficient and constitute the heart of Across's multi-channel strategies.
Sales-oriented advertising: generating qualified leads
The main need for those who decide to invest in advertising in 2021 is to engage their target audience with an effective and optimized strategy. If on the one hand you have to be increasingly present, on the other hand you have to optimize the available budget.
Across aims to build advertising strategies that are strongly sales-oriented: from lead generation, designed to attract large flows of constant and continuous contacts, to an increasingly high level of quality, with qualified contacts ready to be called.
Specifically, generating qualified leads is the most successful solution for companies, especially large and medium-sized ones. The reason is clear: the needs of companies have changed over the last year and it is increasingly necessary to optimize lead processing and conversion times.
For this reason, Across solutions are aimed precisely at improving the quality of lead generation, with the support of a contact center, chatbots and other technological tools for lead qualification. The goal is to make the process of generating new interested contacts more efficient, not only from the point of view of performance, but also from the point of view of investment, by providing clients with lists of already interested contacts, with all the information necessary to close the sale.
Although a sales-oriented multi-channel advertising strategy is adaptable to any bahrain number data type of company or business, there are some sectors that seem to have the best results in terms of traffic, performance and sales.
Across has seen increased investment, with positive ROI, in the energy, insurance, telecommunications, home security and fintech sectors.
The non-profit sector is also finding a new audience and new success by leveraging the content marketing format, which is highly effective in conveying important storytelling. In particular, native advertising campaigns have seen a peak in performance compared to 2019 and the trend will continue in the coming years, with this channel being one of the ones that offers the most development opportunities.
The travel sector, on the other hand, has unfortunately lagged behind, along with the entertainment sector. However, between 2021 and 2022, online investments will also pick up along with tourist traffic: the online sentiment is to return to travel as soon as possible, which translates into a recovery of the sector.
The 2021 trend in the Spanish market
«The trend that has been emerging for over a year now is the digitalisation of markets in all sectors. Small, medium and large companies are looking for partners who offer digital solutions and who are competent, available, flexible and able to manage multi-channel communication», says Alberto Piras once again, outlining the current situation. «Across' multi-channel strategy is designed to be dynamic and always optimised. It is based on the analysis of the reference market and the target audience, offering companies an effective solution that is always sales-oriented.»
With Across you can learn more about generating qualified leads and how your busine