Which platforms are especially important for reputation management?
Posted: Tue Jan 07, 2025 6:21 am
Online reputation is made up of brand activity on different platforms. For offline businesses, for example, reviews on maps are of great importance. And for online businesses, content on a personal website and reviews on marketplaces are important.
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Today, marketplaces replace search engines for users. Initially, many morocco whatsapp phone number search for products there. It is important for brands to monitor the rating on the marketplace, the completeness and quantity of reviews.
It is important to remember: the presence and tone of reviews is the main factor in making a purchase decision. But at the same time, every second user never leaves their own reviews.
To get customers to share their opinions, especially positive ones, they need to be motivated.
What are the strategies for working with reviews?
To use reviews as a reputation management tool, a company can take several paths:
Hire a marketing agency. Such companies offer reputation management services "out of the box": the package usually includes detailed analytics, work with various platforms, and a combination of different reputation management methods - ORM, SERM, HM.
The advantage is that the seller saves time and improves the quality of work with reviews, especially if he owns a fairly large brand. Or is just starting to develop a business - and does not yet have sufficient competencies and experience in marketing.
Buy reviews on the exchange. We do not recommend using this method - modern users can easily distinguish "template" reviews from those left by real people. And when a brand is caught buying reviews, it will damage its reputation.
Work with reviews independently. You can manage your reputation independently - the main thing is to integrate this work into the life of the company as a full-fledged business process. Work with reviews should be regular and consistent, and its results should be measurable.
On the topic: 25% more receipts with geo-advertising: a case study on local promotion of small businesses
Today, marketplaces replace search engines for users. Initially, many morocco whatsapp phone number search for products there. It is important for brands to monitor the rating on the marketplace, the completeness and quantity of reviews.
It is important to remember: the presence and tone of reviews is the main factor in making a purchase decision. But at the same time, every second user never leaves their own reviews.
To get customers to share their opinions, especially positive ones, they need to be motivated.
What are the strategies for working with reviews?
To use reviews as a reputation management tool, a company can take several paths:
Hire a marketing agency. Such companies offer reputation management services "out of the box": the package usually includes detailed analytics, work with various platforms, and a combination of different reputation management methods - ORM, SERM, HM.
The advantage is that the seller saves time and improves the quality of work with reviews, especially if he owns a fairly large brand. Or is just starting to develop a business - and does not yet have sufficient competencies and experience in marketing.
Buy reviews on the exchange. We do not recommend using this method - modern users can easily distinguish "template" reviews from those left by real people. And when a brand is caught buying reviews, it will damage its reputation.
Work with reviews independently. You can manage your reputation independently - the main thing is to integrate this work into the life of the company as a full-fledged business process. Work with reviews should be regular and consistent, and its results should be measurable.