How to effectively rank on YouTube?
Posted: Tue Jan 07, 2025 5:42 am
To conduct the study, Semrush pulled 15,000 keywords from its Google database , which trigger video rich results in search results. Once collected, they examined the top 10 results for each of those keywords to see how different video features affect their rankings in YouTube search.
After analyzing this data, Semrush has compiled a wide variety of metrics to assess united arab emirates number data how they affect video performance. Among other things, they have analyzed the performance of instructional keywords, versus general keywords , as well as the search rankings of videos based on their engagement metrics (ranging from likes to comments to views) and the key elements of a video (description, title and tags).
Therefore, median values have been used instead of average values to compare metrics across different positions because they are more robust to outliers. The conclusions have been as follows :
More than half of the videos that rank in the first position have more than 50 words in the description.
52% of videos ranking for “how to” keywords have more than 100 words in their descriptions.
52% of videos ranking for the keyword “like” are longer than 5 minutes.
Only 8% of videos with timestamps rank in the #1 position.
After analyzing this data, Semrush has compiled a wide variety of metrics to assess united arab emirates number data how they affect video performance. Among other things, they have analyzed the performance of instructional keywords, versus general keywords , as well as the search rankings of videos based on their engagement metrics (ranging from likes to comments to views) and the key elements of a video (description, title and tags).
Therefore, median values have been used instead of average values to compare metrics across different positions because they are more robust to outliers. The conclusions have been as follows :
More than half of the videos that rank in the first position have more than 50 words in the description.
52% of videos ranking for “how to” keywords have more than 100 words in their descriptions.
52% of videos ranking for the keyword “like” are longer than 5 minutes.
Only 8% of videos with timestamps rank in the #1 position.