6 things to consider when conducting surveys
Posted: Tue Jan 07, 2025 5:41 am
We have all encountered surveys at some point, whether online, in person or over the phone. We are approached with questions from different areas; What brand of x product do you use? What do you think of “such” shipping service? Who will you vote for in the next election? etc.
The Centre for Sociological Research defines a survey as “a technique for collecting data by applying a questionnaire to a sample of individuals. Through surveys, the opinions, attitudes and behaviours of citizens can be known.”
The survey is the most accurate tool for obtaining the opinion of a representative sample . Based on these results, marketing strategies can be designed to improve the quality of services and products and therefore the business itself.
Surveys applied to marketing
Whether you are launching a new product or testing a new advertising campaign, online market research surveys will provide you with the results you need to develop more targeted strategies for your target audience.
A survey can be used to measure purchasing habits, new brand concepts, market size and much more. Knowing your customers is essential when you want to exceed their expectations, and surveys are an excellent tool for this.
There are some very important principles to keep in mind when you want to conduct online surveys applied to marketing. Here are some of them:
Visualize your purpose
If you want to design good online surveys, you must be very clear about the namibia phone number results you want to achieve. Remember that a survey will not only allow you to know your customers' opinions about a product or service, it also allows you to find out what makes them loyal, and what elements attract them, in order to encourage a recommendation from them.
It is important to design questions that can identify purchasing patterns, choice preferences and search habits. Visualize what you hope to achieve and the influence of this data on your future decisions.
Plan your actions
Once you have defined your purpose and have the information, it is important to separate what is interesting information from what is really useful. Prepare a draft and test the questions with people close to you. This will allow you to measure the responses you will get.
Make sure the questions are simple
When writing questions, make sure to simplify them to make them easier to understand. Ask direct questions with simple words and short sentences. Don't make the mistake of asking two questions in one; each question should cover one point.
The Centre for Sociological Research defines a survey as “a technique for collecting data by applying a questionnaire to a sample of individuals. Through surveys, the opinions, attitudes and behaviours of citizens can be known.”
The survey is the most accurate tool for obtaining the opinion of a representative sample . Based on these results, marketing strategies can be designed to improve the quality of services and products and therefore the business itself.
Surveys applied to marketing
Whether you are launching a new product or testing a new advertising campaign, online market research surveys will provide you with the results you need to develop more targeted strategies for your target audience.
A survey can be used to measure purchasing habits, new brand concepts, market size and much more. Knowing your customers is essential when you want to exceed their expectations, and surveys are an excellent tool for this.
There are some very important principles to keep in mind when you want to conduct online surveys applied to marketing. Here are some of them:
Visualize your purpose
If you want to design good online surveys, you must be very clear about the namibia phone number results you want to achieve. Remember that a survey will not only allow you to know your customers' opinions about a product or service, it also allows you to find out what makes them loyal, and what elements attract them, in order to encourage a recommendation from them.
It is important to design questions that can identify purchasing patterns, choice preferences and search habits. Visualize what you hope to achieve and the influence of this data on your future decisions.
Plan your actions
Once you have defined your purpose and have the information, it is important to separate what is interesting information from what is really useful. Prepare a draft and test the questions with people close to you. This will allow you to measure the responses you will get.
Make sure the questions are simple
When writing questions, make sure to simplify them to make them easier to understand. Ask direct questions with simple words and short sentences. Don't make the mistake of asking two questions in one; each question should cover one point.