Head of Innovation AdTech Publicis Media: Guillaume Chevallier
Posted: Tue Jan 07, 2025 5:35 am
Given the popularity of video games, many brands are investing in this segment. The latest to do so is Balenciaga , which has decided to launch into the digital world of Fortnite so that players can dress their characters in the latest fashion.
The idea behind this partnership, promoted by Publicis Luxe , is to promote uniqueness, authenticity and self-expression. Inspired by real collections, a number of items from the luxury brand will be purchasable directly in the video game.
From now on, players will be able to get their hands on a total of four skins, as well as backpacks, pickaxes and all kinds of accessories. All of them, of course, signed by Balenciaga. To boost this initiative, the outfits have come to life in reality, with a collection of clothing based on the game that can be purchased.
In partnership with Content Factory by Prodigious and Studio AC3 , Publicis Luxe has focused on the content design for the DOOH campaign, a 3D animation that is shown on giant billboards in London, New York, Tokyo and Seoul. In fact, it is worth noting that these will be integrated into the video game itself for the first time in history. All this has been done on the occasion of the launch of the Balenciaga store in the fiction.
This is not the first time that the popular Epic Games title has introduced real-life details to the screen. In August, the video game was turned into a stage to host a performance by Ariana Grande . For three days, the tour immersed players in new themed experiences .
Aside from the concert itself, players were able to enjoy in-game quests and exclusive items that were only available during the event. Going back even further, last year it was rapper Travis Scott who took to the virtual stage. At the time, the game saw 27 million players put down their weapons for five days to watch the singer's "Astronomical" tour.
Moving away from the music world, Carrefour launched a gaming screen featuring jordan number data a supermarket of the company. In it, players could recharge their batteries with healthy food in a sustainable environment.
If you cannot view the embedded video correctly, click here
TECHNICAL SHEET:
Advertiser: Balenciaga / Epic Games
Agency: Publicis Luxe
Head of Content Publicis Media: Caroline Letailleur
Project Lead, Managing Partner: Publicis Luxe
Head of experiential Content Factory by Prodigious: Antoine Clergeot
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The idea behind this partnership, promoted by Publicis Luxe , is to promote uniqueness, authenticity and self-expression. Inspired by real collections, a number of items from the luxury brand will be purchasable directly in the video game.
From now on, players will be able to get their hands on a total of four skins, as well as backpacks, pickaxes and all kinds of accessories. All of them, of course, signed by Balenciaga. To boost this initiative, the outfits have come to life in reality, with a collection of clothing based on the game that can be purchased.
In partnership with Content Factory by Prodigious and Studio AC3 , Publicis Luxe has focused on the content design for the DOOH campaign, a 3D animation that is shown on giant billboards in London, New York, Tokyo and Seoul. In fact, it is worth noting that these will be integrated into the video game itself for the first time in history. All this has been done on the occasion of the launch of the Balenciaga store in the fiction.
This is not the first time that the popular Epic Games title has introduced real-life details to the screen. In August, the video game was turned into a stage to host a performance by Ariana Grande . For three days, the tour immersed players in new themed experiences .
Aside from the concert itself, players were able to enjoy in-game quests and exclusive items that were only available during the event. Going back even further, last year it was rapper Travis Scott who took to the virtual stage. At the time, the game saw 27 million players put down their weapons for five days to watch the singer's "Astronomical" tour.
Moving away from the music world, Carrefour launched a gaming screen featuring jordan number data a supermarket of the company. In it, players could recharge their batteries with healthy food in a sustainable environment.
If you cannot view the embedded video correctly, click here
TECHNICAL SHEET:
Advertiser: Balenciaga / Epic Games
Agency: Publicis Luxe
Head of Content Publicis Media: Caroline Letailleur
Project Lead, Managing Partner: Publicis Luxe
Head of experiential Content Factory by Prodigious: Antoine Clergeot
Newsletter
Subscribe to our newsletter!
Follow Market