This is explained in detail in the following article
Posted: Tue Jan 07, 2025 5:26 am
After introducing MA, SFA, and CRM, you can link them to analysis tools such as Google Analytics to visualize the "cost-effectiveness," which has been a long-standing issue in B2B marketing. Once you have completed the introduction of the tools and become accustomed to them, we recommend incorporating them as the next step.
How to visualize "cost-effectiveness" such as sales contribution in BtoB marketing - Linking denmark phone data Google Analytics with SFA/CRM
Steps to visualize "cost-effectiveness" such as sales contribution in B2B advertising (simplified version) ~ Integration of Account Engagement (formerly Pardot) and Google Analytics ~
summary
We have looked in detail at the roles and relationships of SFA, MA, and CRM. SFA, MA,
and CRM are tools that support the entire marketing process from lead acquisition to comparison and purchase. They also aim to continue the contract. Since each tool has different strengths, it is important to clarify the purpose of introduction and choose the appropriate tool that will help solve your company's problems.
Medics handles three MA tools: Marketo, Pardot, and HubSpot. In addition, for SFA, Sales Cloud can be linked to each MA tool. By linking MA and SFA, you can create reports that visualize marketing results up to the sales negotiation phase.
How to visualize "cost-effectiveness" such as sales contribution in BtoB marketing - Linking denmark phone data Google Analytics with SFA/CRM
Steps to visualize "cost-effectiveness" such as sales contribution in B2B advertising (simplified version) ~ Integration of Account Engagement (formerly Pardot) and Google Analytics ~
summary
We have looked in detail at the roles and relationships of SFA, MA, and CRM. SFA, MA,
and CRM are tools that support the entire marketing process from lead acquisition to comparison and purchase. They also aim to continue the contract. Since each tool has different strengths, it is important to clarify the purpose of introduction and choose the appropriate tool that will help solve your company's problems.
Medics handles three MA tools: Marketo, Pardot, and HubSpot. In addition, for SFA, Sales Cloud can be linked to each MA tool. By linking MA and SFA, you can create reports that visualize marketing results up to the sales negotiation phase.