Important trends related to the arrival of the metaverse
Posted: Tue Jan 07, 2025 5:07 am
Of course, we cannot forget the trends that will come with the creation of the various metaverses. Below, we review these five trends provided by Wunderman Thompson with the help of Óscar Peña.
Control changes hands. Consumers become heroes of their own stories and creators of their egypt number data own worlds. The gaming experience, that is, building, exploring and playing, moves to a new level. Even attending events, such as going to a concert, becomes an experience of exploration and interaction. Peña has given the example of Travis Scott and Ariana Grande's concerts in Fortnite.
No boundaries between the real and the virtual. There are no longer barriers to the perception of a virtual environment . “Welcome to the era of metaspaces and metahumans,” says Peña. Here, it is worth highlighting virtual influencers, such as Ayayi, or APIs for creating avatars such as Ready Player Me .
The era of virtual goods , such as NFTs. A survey by Wunderman Thompson has shown that people would be willing to pay $76,000 for a digital house, $9,000 for an original piece of art, or more than $3,000 for a digital handbag.
Mirror worlds and AR . Once the physical world we live in has been mapped, augmented reality is a kind of amplified layer of the real world. The opportunities for brands in this regard are endless.
Data enriched to the 'n' power. Data collection will be the cornerstone of the evolution of the metaverse itself . Glasses, exoskeletons, bracelets, rings or sneakers; the amoun
Control changes hands. Consumers become heroes of their own stories and creators of their egypt number data own worlds. The gaming experience, that is, building, exploring and playing, moves to a new level. Even attending events, such as going to a concert, becomes an experience of exploration and interaction. Peña has given the example of Travis Scott and Ariana Grande's concerts in Fortnite.
No boundaries between the real and the virtual. There are no longer barriers to the perception of a virtual environment . “Welcome to the era of metaspaces and metahumans,” says Peña. Here, it is worth highlighting virtual influencers, such as Ayayi, or APIs for creating avatars such as Ready Player Me .
The era of virtual goods , such as NFTs. A survey by Wunderman Thompson has shown that people would be willing to pay $76,000 for a digital house, $9,000 for an original piece of art, or more than $3,000 for a digital handbag.
Mirror worlds and AR . Once the physical world we live in has been mapped, augmented reality is a kind of amplified layer of the real world. The opportunities for brands in this regard are endless.
Data enriched to the 'n' power. Data collection will be the cornerstone of the evolution of the metaverse itself . Glasses, exoskeletons, bracelets, rings or sneakers; the amoun