KPI indicators that measure customer emotions
Posted: Tue Jan 07, 2025 5:04 am
Knowing that we can now build an emotional culture and have clear information about what the client knows and thinks about our portfolio, it is necessary to establish how symmetrical we were in relation to that perception and what we believed about ourselves in order to establish our KPI indicators.
It sounds harsh, but in other words, building KPI indicators is about constructing the real thing in relation to our commercial activities and customer perception . In this way, establishing the emotional charge in relation to our commercial strategies will be a success and we will have a great margin of effectiveness.
Now, what parameters can we establish for our KPI indicators? As I have mentioned in previous articles, we must be very careful when collecting information from the client, both potential and current, in order to be precise in determining our status. This is the result of a thorough analysis of the information that is the product of surveys and other compilations that should give us clear results such as: customer satisfaction , dissatisfaction, liking or disliking, acceptance or even hatred and the degree of identification with a product or service, as applicable.
Build your KPI indicators
Let's break down each point of our KPI indicators to know what we are talking about. Regarding satisfaction and its opposite, knowing the degree is crucial from the beginning of the analysis because we cannot expect to impact the hearts of our customers if they are not satisfied. In other words, it would be a vulgar lie if we attributed emotions to ourselves that they would be evangelizing as a fallacy.
As for pleasure and its antonym, it applies more to its aesthetics latvia phone number the profile with the end user; although it points in certain aspects to how much the user identifies with the product or service, it differs greatly in the level of pride the client feels when using it. With this I mean, in terms of marketing, the degree of referencing and pleasure for the use or interaction of what I offer.
Acceptance or hatred manifests itself mostly when, in somewhat monopolized markets, my client uses my service or product without complaining about any basic aspect.
Hatred will also be the result of how compelled you feel to use my portfolio without any other supplier or marketer competing with my brand; I clarify at this point that I do not in any way agree with monopolization in any economic sector since this is a factor that is detrimental to capitalism, in its proper use, and deteriorates economies by leaving a country without entrepreneurial alternatives.
It sounds harsh, but in other words, building KPI indicators is about constructing the real thing in relation to our commercial activities and customer perception . In this way, establishing the emotional charge in relation to our commercial strategies will be a success and we will have a great margin of effectiveness.
Now, what parameters can we establish for our KPI indicators? As I have mentioned in previous articles, we must be very careful when collecting information from the client, both potential and current, in order to be precise in determining our status. This is the result of a thorough analysis of the information that is the product of surveys and other compilations that should give us clear results such as: customer satisfaction , dissatisfaction, liking or disliking, acceptance or even hatred and the degree of identification with a product or service, as applicable.
Build your KPI indicators
Let's break down each point of our KPI indicators to know what we are talking about. Regarding satisfaction and its opposite, knowing the degree is crucial from the beginning of the analysis because we cannot expect to impact the hearts of our customers if they are not satisfied. In other words, it would be a vulgar lie if we attributed emotions to ourselves that they would be evangelizing as a fallacy.
As for pleasure and its antonym, it applies more to its aesthetics latvia phone number the profile with the end user; although it points in certain aspects to how much the user identifies with the product or service, it differs greatly in the level of pride the client feels when using it. With this I mean, in terms of marketing, the degree of referencing and pleasure for the use or interaction of what I offer.
Acceptance or hatred manifests itself mostly when, in somewhat monopolized markets, my client uses my service or product without complaining about any basic aspect.
Hatred will also be the result of how compelled you feel to use my portfolio without any other supplier or marketer competing with my brand; I clarify at this point that I do not in any way agree with monopolization in any economic sector since this is a factor that is detrimental to capitalism, in its proper use, and deteriorates economies by leaving a country without entrepreneurial alternatives.