Alonso explained to the panel that Bonduelle works
Posted: Tue Jan 07, 2025 4:53 am
Under this point, Marín wanted to highlight the potential of IAS to make companies disappear from those scenarios in which they are not interested in being, while pushing them towards those that they do consider beneficial for their brand. “ Our solutions are applied in a double ecosystem, from direct and programmatic purchase, to social ,” he explains. To which he adds that his way of working with social is not the same as traditional media, since they are closed environments or wallet gardens: “We cannot modify the tags, but we can verify and analyze which content has failed and why, for example, video by video on YouTube.” with social networks with programmatic to identify errors. " We see and clearly detect if there is fake news ," he explains. To this Surace includes the eagerness of the media to luxembourg number data look for the click, with headlines that have nothing to do with the content they hide and that incite hoaxes. An argument with which the representative of Iberdrola agrees, who adds the idea of an aggressive context that began on social networks and has spread to more general media.
Marta Lucas also wanted to share her vision from a household appliance brand. “Brands that have a young approach want to make the leap in notoriety and take risks. But the control of the content depends on the message to tie it well,” she says. To which Morell adds the importance of the media mix to promote said message. “I am a fan of programmatic because you choose which headers you want to appear on,” she adds.
This is where television comes into play, a basic medium of coverage within the media mix that was discussed during the debate. “ Television allows you to segment for real and with affinities,” says Alonso. To which Marín adds that in online segmentation , cookies have a lot to do with it. Historically, everything was segmented either by context or by audiences, and the two forms were dissociated. Now they can be combined. We detect the content that exists and then the segmentation can be complemented: “ We push the bid to the type of content that interests brands, so that you have a greater impact in appropriate scenarios .”
Marta Lucas also wanted to share her vision from a household appliance brand. “Brands that have a young approach want to make the leap in notoriety and take risks. But the control of the content depends on the message to tie it well,” she says. To which Morell adds the importance of the media mix to promote said message. “I am a fan of programmatic because you choose which headers you want to appear on,” she adds.
This is where television comes into play, a basic medium of coverage within the media mix that was discussed during the debate. “ Television allows you to segment for real and with affinities,” says Alonso. To which Marín adds that in online segmentation , cookies have a lot to do with it. Historically, everything was segmented either by context or by audiences, and the two forms were dissociated. Now they can be combined. We detect the content that exists and then the segmentation can be complemented: “ We push the bid to the type of content that interests brands, so that you have a greater impact in appropriate scenarios .”