Expansion of sales activities, including global expansion

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BtoB websites are essential tools for companies to enter the global market. Through websites, companies can reach out to potential customers and partners beyond geographical constraints. In addition, by incorporating functions necessary for global expansion, such as multilingual support and international trade support, they can increase their competitiveness in the number library international market.



Seven points to make BtoB website creation and renewal a success


Creating or renewing a BtoB website is not enough; it requires attention to detail to increase the number of inquiries and the success rate.

Here are seven important points to keep in mind for successful creation or renewal of a BtoB website.

1. Understand your target audience


When designing a B2B website, it is important to first understand your target audience. What industry and corporate size are you targeting business partners in? What are their needs and challenges? This will help you determine the direction, tone, and depth of information in your content.



In order to clarify your target customers, it is important to delve into the following points:

・The challenges of your target customers
・The needs of your target customers
・The pain points of your target customers
・The desires of your target customers
・The values ​​of your target customers