Understanding the Principles of Baidu Search Engines
Posted: Mon Jan 06, 2025 10:34 am
To excel in Baidu SEO keyword optimization, we first need to understand how search engines work. Search engines crawl web content through spider programs, then analyze and filter the web pages, and finally rank them based on keyword relevance. Therefore, we need to ensure that our website content is of high quality and meets user needs, while also setting keywords appropriately to improve the site’s ranking on Baidu.
Keyword Selection Strategy
Identify Target Keywords: First, clarify the theme of your website and its target audience, then select keywords related to the site’s theme. These keywords should have high search volume and low competition to enhance optimization effectiveness.
Long-Tail Keywords: In addition to target keywords, focus on long-tail keywords. These are relatively longer, more specific search phrases that usually have lower competition but can still attract a significant number of potential customers.
Monitor Search Trends: As time changes, the popularity of cyprus telegram number some keywords may also change. Therefore, we need to keep track of search trends and adjust our keyword strategies timely to meet market demands.
Site Architecture and Functionality
Baidu isn’t as developed as Google is. It doesn’t take Flash or Javascript in consideration. Therefore, you must absolutely provide HTML alternative versions of your content. Moreover, you mustn’t use iFrame and Frame. You must also type Pinyin whenever you can and be sure of keeping your URL short.
On-Page Titles + Meta Data
Your title tags and meta data must be carefully done. Your title tag mustn’t exceed 80 characters. Further more, Baidu still takes in consideration meta descriptions and meta keywords for ranking issues. The Meta description character limit is 200, whereas meta keyword’s is 100.
Keyword Selection Strategy
Identify Target Keywords: First, clarify the theme of your website and its target audience, then select keywords related to the site’s theme. These keywords should have high search volume and low competition to enhance optimization effectiveness.
Long-Tail Keywords: In addition to target keywords, focus on long-tail keywords. These are relatively longer, more specific search phrases that usually have lower competition but can still attract a significant number of potential customers.
Monitor Search Trends: As time changes, the popularity of cyprus telegram number some keywords may also change. Therefore, we need to keep track of search trends and adjust our keyword strategies timely to meet market demands.
Site Architecture and Functionality
Baidu isn’t as developed as Google is. It doesn’t take Flash or Javascript in consideration. Therefore, you must absolutely provide HTML alternative versions of your content. Moreover, you mustn’t use iFrame and Frame. You must also type Pinyin whenever you can and be sure of keeping your URL short.
On-Page Titles + Meta Data
Your title tags and meta data must be carefully done. Your title tag mustn’t exceed 80 characters. Further more, Baidu still takes in consideration meta descriptions and meta keywords for ranking issues. The Meta description character limit is 200, whereas meta keyword’s is 100.