Why is Toutiao this popular in China?
Posted: Mon Jan 06, 2025 9:48 am
It’s no surprise that the company Bytedance has more users than WeChat because of Toutiao and Douyin. People are spending a lot more time on these apps than on any other social media app in China right now, and it’s all due to their algorithm, which tailors posts for each user.
For example, people who like makeup will see beauty tips while those interested in fashion or travel might be shown videos with models wearing new clothes from designers, or vloggers traveling around the world and sharing their experiences.
Why should you use Toutiao for paid advertising?
Using AI technology, Toutiao is a powerful tool for brands to target the appropriate users that will be more likely to read your content. Moreover, users were seduced by this personalization, allowing them to see only topics and ads they are interested in.
Thanks to that, you will be able to target only potentially interested readers, and then avoid wasting time and money. Second of all, Toutiao’s organic content encourages people to engage with brands.
What are the different ways to advertise on Toutiao?
B2B Marketing in China: paid ads on toutiao
There are 3 types of paid ads on Toutiao:
Take Over Ads: displayed on fullscreen when opening the app
Streaming feed Ads: video format ads that blend into users’ feeds for cameroon telegram number a seamless experience.
Feed Ads: feed ads appear in users’ feeds. They can be in various formats. This type of ad supports CTA and can redirect users outside of the app.
If you want more information on Toutiao, you can contact us and we’ll get back to you, as it’s not that easy to start advertising on Toutiao (eg. you will need a Chinese business license etc.). Our services include:
B2B Marketing in China: Toutiao-GMA-services
PR: Determining tools that you shouldn’t neglect
Public Relations is one of the most cost-efficient forms of communication used to develop the image and reputation of a company, a product, or a brand in China. PR (Public relations) are important tools to develop your reputation in China as well as to increase your brand awareness. They are indeed essential for various reasons:
Reaching a wide audience
Chinese press releases are an excellent way to increase your visibility and increase your audience. News outlets love publishing stories, that’s why the majority of them accept Chinese PRs nowadays.
Developing your SEO
Press releases can be a great way to increase your website’s traffic and sales! Creating quality backlinks for your business, boosting SEO rankings, and showing off what makes you unique will surely convince Chinese businesses to partner with you.
For example, people who like makeup will see beauty tips while those interested in fashion or travel might be shown videos with models wearing new clothes from designers, or vloggers traveling around the world and sharing their experiences.
Why should you use Toutiao for paid advertising?
Using AI technology, Toutiao is a powerful tool for brands to target the appropriate users that will be more likely to read your content. Moreover, users were seduced by this personalization, allowing them to see only topics and ads they are interested in.
Thanks to that, you will be able to target only potentially interested readers, and then avoid wasting time and money. Second of all, Toutiao’s organic content encourages people to engage with brands.
What are the different ways to advertise on Toutiao?
B2B Marketing in China: paid ads on toutiao
There are 3 types of paid ads on Toutiao:
Take Over Ads: displayed on fullscreen when opening the app
Streaming feed Ads: video format ads that blend into users’ feeds for cameroon telegram number a seamless experience.
Feed Ads: feed ads appear in users’ feeds. They can be in various formats. This type of ad supports CTA and can redirect users outside of the app.
If you want more information on Toutiao, you can contact us and we’ll get back to you, as it’s not that easy to start advertising on Toutiao (eg. you will need a Chinese business license etc.). Our services include:
B2B Marketing in China: Toutiao-GMA-services
PR: Determining tools that you shouldn’t neglect
Public Relations is one of the most cost-efficient forms of communication used to develop the image and reputation of a company, a product, or a brand in China. PR (Public relations) are important tools to develop your reputation in China as well as to increase your brand awareness. They are indeed essential for various reasons:
Reaching a wide audience
Chinese press releases are an excellent way to increase your visibility and increase your audience. News outlets love publishing stories, that’s why the majority of them accept Chinese PRs nowadays.
Developing your SEO
Press releases can be a great way to increase your website’s traffic and sales! Creating quality backlinks for your business, boosting SEO rankings, and showing off what makes you unique will surely convince Chinese businesses to partner with you.