What conditions do users look for when purchasing?
Posted: Mon Jan 06, 2025 9:29 am
Not only is it important that you decide which item you are going to sell, Mercado Libre users also base their decision on certain characteristics and benefits in the sales conditions.
Some of the most popular ones are:
Free Shipping : According to Statista , 67% of respondents considered free shipping as a determining factor in their purchases.
Competitive prices : since it is a marketplace, the user can see the price of the product they want to buy from several sellers and prices at the same time, therefore having a competitive price could mean more sales.
Good reviews : This factor increases number library confidence in the product, providing greater conviction to customers.
Good seller rating : The credibility of the business is essential for the purchasing decision.
Free returns : This will allow your potential customers to lose their fear of buying and reduce the risk of losing money.
Learn more with: What you need to know to create your return and exchange policies .
I already know what to sell on Mercado Libre, now what?
The first steps you have to follow to sell on Mercado Libre are:
Conduct a market study.
Rely on other search tools.
Create an online store to promote your brand.
Customize your photos to stand out from the competition.
Write descriptions with all the details.
Below, we share more information about each one.
1. Conduct a market study
After knowing the best-selling products, we recommend analyzing your next competitors.
To do this, go to Mercado Libre, check which businesses appear in the top spots , the photos they have, their descriptions and the ratings from buyers. With this, you will identify areas of opportunity for your business.
We also suggest you look at pricing . When competing in a marketplace , this is going to be an important factor in whether someone decides to buy from you and not from someone else.
Keep learning:
Article
How to do a good market study in 5 steps
Image from: How to do a good market study in 5 steps
2. Rely on other search tools
Nowadays, there are tools that give you the opportunity to know the interests of users and what they search for on Google . Using them for your next business will help you design better marketing strategies and, of course, valuable content for your audience.
Google Trends is one of those key resources for discovering which are the most searched products on the Internet in a given period of time, giving you valuable information that you can compare with what you see on Mercado Libre.
3. Create an online store to promote your brand
The best way to offer a unique shopping experience to your customers is with an online store . Even though marketplaces like Mercado Libre can help you reach other consumers, the competition to capture their attention will be greater.
Some of the most popular ones are:
Free Shipping : According to Statista , 67% of respondents considered free shipping as a determining factor in their purchases.
Competitive prices : since it is a marketplace, the user can see the price of the product they want to buy from several sellers and prices at the same time, therefore having a competitive price could mean more sales.
Good reviews : This factor increases number library confidence in the product, providing greater conviction to customers.
Good seller rating : The credibility of the business is essential for the purchasing decision.
Free returns : This will allow your potential customers to lose their fear of buying and reduce the risk of losing money.
Learn more with: What you need to know to create your return and exchange policies .
I already know what to sell on Mercado Libre, now what?
The first steps you have to follow to sell on Mercado Libre are:
Conduct a market study.
Rely on other search tools.
Create an online store to promote your brand.
Customize your photos to stand out from the competition.
Write descriptions with all the details.
Below, we share more information about each one.
1. Conduct a market study
After knowing the best-selling products, we recommend analyzing your next competitors.
To do this, go to Mercado Libre, check which businesses appear in the top spots , the photos they have, their descriptions and the ratings from buyers. With this, you will identify areas of opportunity for your business.
We also suggest you look at pricing . When competing in a marketplace , this is going to be an important factor in whether someone decides to buy from you and not from someone else.
Keep learning:
Article
How to do a good market study in 5 steps
Image from: How to do a good market study in 5 steps
2. Rely on other search tools
Nowadays, there are tools that give you the opportunity to know the interests of users and what they search for on Google . Using them for your next business will help you design better marketing strategies and, of course, valuable content for your audience.
Google Trends is one of those key resources for discovering which are the most searched products on the Internet in a given period of time, giving you valuable information that you can compare with what you see on Mercado Libre.
3. Create an online store to promote your brand
The best way to offer a unique shopping experience to your customers is with an online store . Even though marketplaces like Mercado Libre can help you reach other consumers, the competition to capture their attention will be greater.