Brands are aware of this, as 66.7% of companies say
Posted: Mon Jan 06, 2025 9:00 am
In the last three months, brands have increased their investment in digital marketing by 83.3% . Between 20 and 50% of the budget allocated to this area is concentrated on social networks.
Instagram is the network par excellence , since it is the one in which the most resources are invested in this regard. 7 out of 10 say that it is the one that gives them the most profitability, as confirmed by Samy Alliance in its report 'State of Influencer Marketing'.
Launching a social media campaign is one of the most important moments in a oman number data company's digital strategy.
In this sense, social listening is one of the tools that allows us to understand the context in which we find ourselves and what is being said about a topic on social platforms, allowing us to better adapt the messages we want to send or detect when might be the best time to do so and get the most out of it.
Brands are aware of this, as 66.7% of companies say they have used this tool before launching their latest digital campaign.
Brands are willing to venture into TikTok, but not so much into Twitch or the metaverse
On the other hand, TikTok is the platform that has added the most new business users in the last three months, with 41.7% saying they have created a profile. However, it is still unknown to four out of ten companies, which means that 40% say there is a high chance they will create a profile before the end of the year.
Twitch is another one that has gained more relevance, although 80% say they are not present on it. Unlike what happens with TikTok, 75% of companies show a low intention to create a profile on this social network.
As for the metaverse , only 16.7% say there is a high probability that they will have a presence in cyberspace during 2023. This is also true for NFTs, as more than half of brands, 75%, say the likelihood of their company developing one is low.
The need to have an avatar to be present in virtual environments has led to the birth of virtual influencers , digital users with a strong personality that brands can hire to carry out digital campaigns. However, only 8.3% consider including them in their marketing campaigns.
Instagram is the network par excellence , since it is the one in which the most resources are invested in this regard. 7 out of 10 say that it is the one that gives them the most profitability, as confirmed by Samy Alliance in its report 'State of Influencer Marketing'.
Launching a social media campaign is one of the most important moments in a oman number data company's digital strategy.
In this sense, social listening is one of the tools that allows us to understand the context in which we find ourselves and what is being said about a topic on social platforms, allowing us to better adapt the messages we want to send or detect when might be the best time to do so and get the most out of it.
Brands are aware of this, as 66.7% of companies say they have used this tool before launching their latest digital campaign.
Brands are willing to venture into TikTok, but not so much into Twitch or the metaverse
On the other hand, TikTok is the platform that has added the most new business users in the last three months, with 41.7% saying they have created a profile. However, it is still unknown to four out of ten companies, which means that 40% say there is a high chance they will create a profile before the end of the year.
Twitch is another one that has gained more relevance, although 80% say they are not present on it. Unlike what happens with TikTok, 75% of companies show a low intention to create a profile on this social network.
As for the metaverse , only 16.7% say there is a high probability that they will have a presence in cyberspace during 2023. This is also true for NFTs, as more than half of brands, 75%, say the likelihood of their company developing one is low.
The need to have an avatar to be present in virtual environments has led to the birth of virtual influencers , digital users with a strong personality that brands can hire to carry out digital campaigns. However, only 8.3% consider including them in their marketing campaigns.