3 keys to success according to BCW:
Posted: Mon Jan 06, 2025 8:51 am
BCW has developed a measurement and evaluation system, integrated into its Trufluence work methodology, which ensures the effectiveness of the investment in influencer marketing and is configured ad hoc for each client.
The keys to good measurement are: essential quantitative variables (real reach, impressions, interactions, engagement rate, demographics, among others) and other qualitative variables of each profile (affinity and duplicatio lebanon number data n of audiences between profiles, advertising saturation, risk, tone, quality of content, etc.).
Define KPIs from the very beginning . Determining what we want to achieve and what we need to measure will allow us to define the best strategy to achieve results.
Evaluate profiles correctly . Don't just focus on followers, but also evaluate the qualitative aspects of the profile and use data analytics tools to obtain the best possible mapping.
Measure not only quantitative data but also qualitative data to optimize campaigns.
3. Return on investment (ROI)
These platforms are powerful tools and represent a lower cost compared to other digital or traditional media. In addition to being cheaper, the segmentation they offer is specific and accurate, which allows us to reach our target market more quickly, making our brand more relevant and the purchase intention greater.
4. Brand building through social marketing
Offering content that enriches the brand both intellectually and emotionally helps build a strong and positive brand in the minds of our audience. Empathy is necessary to reach our audience.
The keys to good measurement are: essential quantitative variables (real reach, impressions, interactions, engagement rate, demographics, among others) and other qualitative variables of each profile (affinity and duplicatio lebanon number data n of audiences between profiles, advertising saturation, risk, tone, quality of content, etc.).
Define KPIs from the very beginning . Determining what we want to achieve and what we need to measure will allow us to define the best strategy to achieve results.
Evaluate profiles correctly . Don't just focus on followers, but also evaluate the qualitative aspects of the profile and use data analytics tools to obtain the best possible mapping.
Measure not only quantitative data but also qualitative data to optimize campaigns.
3. Return on investment (ROI)
These platforms are powerful tools and represent a lower cost compared to other digital or traditional media. In addition to being cheaper, the segmentation they offer is specific and accurate, which allows us to reach our target market more quickly, making our brand more relevant and the purchase intention greater.
4. Brand building through social marketing
Offering content that enriches the brand both intellectually and emotionally helps build a strong and positive brand in the minds of our audience. Empathy is necessary to reach our audience.