An IP address is a unique number that represents your website’s location on the Internet. For example, you can access a website via its domain name or via its IP address. People generally prefer to use easier-to-remember domain names rather than IP addresses. Some hosted e-commerce platforms may allocate the same IP address to multiple find your number data websites . Potential disadvantages of sharing an IP address with another business include:
Another site using the same IP address can affect the performance and reliability of your site. This can cause your site to become unavailable or drop in Google rankings due to performance issues.
If another site using your IP address behaves unethically, it could result in your site being blocked by spam filters or penalized by Google for manipulative practices.
Notable Results from Our SEO Testing of E-Commerce Platforms
Most eCommerce hosting platform providers do not provide you with your own IP address. Although they hope that they will take measures to prevent another client's activities from negatively affecting your site.
For all but the smallest businesses, we recommend using a self-hosted eCommerce solution that allows you to use your own unique IP address. Self-hosted solutions include WooCommerce and Magento.