1. C-Suite For these more privileged profiles, investors
Posted: Mon Jan 06, 2025 8:42 am
Society's concern about the climate is increasingly noticeable, as reflected in the latest Captify study . According to the analysis by this company specializing in search intelligence, between May 2021 and May 2022, there have been more than 54 million searches on the Internet on topics related to ecology, climate and the environment. In fact, this May there were more than 38 million searches on ecology on the Internet.
The sector that has experienced the greatest growth in the last year has been Electric Cars, which has grown by 627% compared to last year. Organic Food follows in second place, with a growth of 341% compared to 2021. Cosmetics (264%), Green Tourism (183%), Second-hand Fashion (148%) and Refurbished Technology (68%) complete the list.
While people are aware that climate change has already reached worrying levels israel number data and there is a general consensus on the need for urgent action, there are several types of audiences concerned about the environment. According to Captify, there are 4 types of audiences concerned about ecology and responsible consumption:
and urbanites , eating organic products is already becoming part of their daily lives, as well as consuming seasonal foods and local products. Price is not the first criterion for choosing them, but rather those supermarkets that offer a greater variety. Mercadona , Día and Alcampo stand out among the supermarkets that are most associated with organic food.
There is also a growing interest in electric cars among this profile. The battery, engine and equipment are the main characteristics when deciding on a brand or model for this target.
2. Large family
For new families, as well as for families with teenagers or children, the interest in organic food has also become more important . In their case, the variety of products and the price are the main aspects when choosing.
The sector that has experienced the greatest growth in the last year has been Electric Cars, which has grown by 627% compared to last year. Organic Food follows in second place, with a growth of 341% compared to 2021. Cosmetics (264%), Green Tourism (183%), Second-hand Fashion (148%) and Refurbished Technology (68%) complete the list.
While people are aware that climate change has already reached worrying levels israel number data and there is a general consensus on the need for urgent action, there are several types of audiences concerned about the environment. According to Captify, there are 4 types of audiences concerned about ecology and responsible consumption:
and urbanites , eating organic products is already becoming part of their daily lives, as well as consuming seasonal foods and local products. Price is not the first criterion for choosing them, but rather those supermarkets that offer a greater variety. Mercadona , Día and Alcampo stand out among the supermarkets that are most associated with organic food.
There is also a growing interest in electric cars among this profile. The battery, engine and equipment are the main characteristics when deciding on a brand or model for this target.
2. Large family
For new families, as well as for families with teenagers or children, the interest in organic food has also become more important . In their case, the variety of products and the price are the main aspects when choosing.