Abm is Expected to Lead Generation

[Noyonhasan603]

They know everything about you.It’s a bit stalky, isn’t it.Don’t panic!This is good.Kind of.For marketing purposes, this is brilliant.Facebook is THE most valuable online resource we have at our disposal – because they have individual profiles of their billion users; that’s % of the population of the planet.If you’re selling a brand of make-up, you can be pretty certain that Facebook knows who watches make-up tutorials.

If you provide a house-cleaning service, Facebook knows telemarketing data who has a full social and business life with plenty of disposable income to spend on home help. If you sell T-shirts aimed at -year-olds who enjoy Parks and Recreation and alcopops, Facebook are going to have a section in their little-black-book that ensures that you advert hits the right timelines. It’s amazing. And it’s pretty hard to deny its value.



You can target your advertising by age, gender, interests, location, website interests – basically, anyone you can think of – they have demographic information to reach them.The Bottom Line:PROS You can target your advertising to an extremely specific target audience – people who are very likely to interact with you. You offer them something they want. Win win. It’s completely trackableCONS Reaching saturation point (to a certain degree).