Concept, types, responsibility
Posted: Mon Jan 06, 2025 6:56 am
Misleading advertising is one of the most relevant and controversial, yet integral aspects of modern marketing. Misleading advertising covers a wide range of manipulative methods to attract customers’ attention, and can also mislead consumers by distorting facts or exaggerating the merits of products.
Ekaterina Solodovnikova, the lawyer responsible for france whatsapp phone number personal data and advertising at the leasing company Europlan, spoke about the types of unfair advertising.
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Content
What is unfair advertising and what does it look like from the outside?
Signs of false advertising
Types of Inappropriate Advertising: Cases
Incorrect comparisons
Consumer deception and half-truths
Foreign words in advertising and cigarette advertising
Indecent advertising
Offensive advertising
Discrimination and racism
What is the penalty for distributing inappropriate advertising?
Why does this happen?
What is unfair advertising and what does it look like from the outside?
Imagine a rosy pie that you want to eat even when you're on a diet. You look at it for a long time, the golden crust beckons with its wonderful taste. It's decided: we're losing weight starting Monday. You bite into it, and the pie is oversalted or even worse. Inside it's semolina porridge instead of the promised jam. This pie is a false advertisement, in which the owner of the product has put deception and half-truths, while also informing that the neighboring bakery has worse products (and this is already dishonest advertising).
Ekaterina Solodovnikova, the lawyer responsible for france whatsapp phone number personal data and advertising at the leasing company Europlan, spoke about the types of unfair advertising.
Subscribe to RB.RU in Telegram
Content
What is unfair advertising and what does it look like from the outside?
Signs of false advertising
Types of Inappropriate Advertising: Cases
Incorrect comparisons
Consumer deception and half-truths
Foreign words in advertising and cigarette advertising
Indecent advertising
Offensive advertising
Discrimination and racism
What is the penalty for distributing inappropriate advertising?
Why does this happen?
What is unfair advertising and what does it look like from the outside?
Imagine a rosy pie that you want to eat even when you're on a diet. You look at it for a long time, the golden crust beckons with its wonderful taste. It's decided: we're losing weight starting Monday. You bite into it, and the pie is oversalted or even worse. Inside it's semolina porridge instead of the promised jam. This pie is a false advertisement, in which the owner of the product has put deception and half-truths, while also informing that the neighboring bakery has worse products (and this is already dishonest advertising).