Actionable Strategies to Outperform the Competition
Posted: Mon Jan 06, 2025 6:03 am
Backlinks vs Traffic
Signs of low engagement indicate that your high-quality content isn’t satisfying searchers. This is a gap you can fill with more compelling content optimized for those keywords.
This data-driven approach helps you create content that outperforms your competitors, better serving searchers.
The goal of competitor analysis is to identify strategic opportunities to outperform their rankings.
Here are 3 key strategies to get an offensive keyword analysis against your competition:
Strategy 1: Optimize untapped high-volume keywords identified in your competitor analysis.
Identify profitable keywords that denmark whatsapp your competitors are already ranking for, but that you haven’t considered yet. Consider whether their relatively high search volumes make them worth pursuing.
Organic Keywords Overview
For example, a cross-country ski tour website may find that competitors are heavily optimizing for variations of Colorado ski resort keywords that they surprisingly overlooked on their own site. The high search volume is a strong incentive to develop content pillars around this theme to capitalize on demand.
Targeting your competitors’ unchallenged keywords allows you to share the search market share.
Strategy 2: Develop content that fills gaps in your competitors’ keyword coverage.
Identify gaps where competitors’ content is weak or non-existent for high-volume keywords. Then, produce higher-quality content that focuses on these topic holes to steal traffic from them.
Signs of low engagement indicate that your high-quality content isn’t satisfying searchers. This is a gap you can fill with more compelling content optimized for those keywords.
This data-driven approach helps you create content that outperforms your competitors, better serving searchers.
The goal of competitor analysis is to identify strategic opportunities to outperform their rankings.
Here are 3 key strategies to get an offensive keyword analysis against your competition:
Strategy 1: Optimize untapped high-volume keywords identified in your competitor analysis.
Identify profitable keywords that denmark whatsapp your competitors are already ranking for, but that you haven’t considered yet. Consider whether their relatively high search volumes make them worth pursuing.
Organic Keywords Overview
For example, a cross-country ski tour website may find that competitors are heavily optimizing for variations of Colorado ski resort keywords that they surprisingly overlooked on their own site. The high search volume is a strong incentive to develop content pillars around this theme to capitalize on demand.
Targeting your competitors’ unchallenged keywords allows you to share the search market share.
Strategy 2: Develop content that fills gaps in your competitors’ keyword coverage.
Identify gaps where competitors’ content is weak or non-existent for high-volume keywords. Then, produce higher-quality content that focuses on these topic holes to steal traffic from them.