Product Manager VK People Hub at VK Tech
Posted: Mon Jan 06, 2025 3:30 am
Why and how companies should implement gamification in business processes
Columns
Maxim Sorokin
Maxim Sorokin
Work tasks can be solved not only in standard ways. To diversify the routine of employees, you can use gamification: it affects motivation and engagement, facilitates communication and unites colleagues within the organization.
VK People Hub Product Manager at VK Tech Maxim bangladesh phone number lead Sorokin talks about how to implement gamification into processes, which companies it is suitable for, and what results to expect from it.
Subscribe to RB.RU in Telegram
What is gamification
Gamification is a method of using game elements in non-game processes. With gamification, routine tasks become more interesting by adding different mechanics to them.
Game elements are often found in advertising - "find the secret code in the app and get a prize", "complete the quest and get a promo code for a discount". But they can be used not only in this way: the game affects motivation in any area.
For example, to increase engagement, you can create achievements on the corporate portal - a nice bonus for contributing to the project.
Corporate achievements VK
This is what achievements look like on the corporate VK portal - each of them is given as gratitude for work on projects
Gamification is usually implemented in areas where process owners are running up against growth limits: additional motivation provides impetus for change.
Выход на рынок ОАЭ. Ведущая консалтинговая группа.
Sorp Group. 15 лет экспертизы. 3000+ успешных проектов. 54 эксперта в штате.
Ad
sorp.ae
Free up your time and earn more with AI! Take the course and get the best solutions for solving business problems as a gift.
Game mechanics can be built not only into a corporate portal, but also into a messenger or a company website - the main thing is that employees actively use this platform.
Important: monetary motivation kills gamification. If you can directly influence your income within the game, it immediately becomes an element of material motivation.
Read on the topic:
How to Work with a Person Who Constantly Complains
When does feedback do more harm than good?
Columns
Maxim Sorokin
Maxim Sorokin
Work tasks can be solved not only in standard ways. To diversify the routine of employees, you can use gamification: it affects motivation and engagement, facilitates communication and unites colleagues within the organization.
VK People Hub Product Manager at VK Tech Maxim bangladesh phone number lead Sorokin talks about how to implement gamification into processes, which companies it is suitable for, and what results to expect from it.
Subscribe to RB.RU in Telegram
What is gamification
Gamification is a method of using game elements in non-game processes. With gamification, routine tasks become more interesting by adding different mechanics to them.
Game elements are often found in advertising - "find the secret code in the app and get a prize", "complete the quest and get a promo code for a discount". But they can be used not only in this way: the game affects motivation in any area.
For example, to increase engagement, you can create achievements on the corporate portal - a nice bonus for contributing to the project.
Corporate achievements VK
This is what achievements look like on the corporate VK portal - each of them is given as gratitude for work on projects
Gamification is usually implemented in areas where process owners are running up against growth limits: additional motivation provides impetus for change.
Выход на рынок ОАЭ. Ведущая консалтинговая группа.
Sorp Group. 15 лет экспертизы. 3000+ успешных проектов. 54 эксперта в штате.
Ad
sorp.ae
Free up your time and earn more with AI! Take the course and get the best solutions for solving business problems as a gift.
Game mechanics can be built not only into a corporate portal, but also into a messenger or a company website - the main thing is that employees actively use this platform.
Important: monetary motivation kills gamification. If you can directly influence your income within the game, it immediately becomes an element of material motivation.
Read on the topic:
How to Work with a Person Who Constantly Complains
When does feedback do more harm than good?