22 Best Competitive Analysis Tools in 2022
Posted: Sun Jan 05, 2025 9:50 am
Commonly referred to as " social media competitive intelligence tools " or " competitive marketing intelligence platforms ," these programs , providers, and vendors offer different features and benefits, and some may have more benefits for a certain industry or company size .
Ahrefs
ahrefs logo png seo tool competitor
With both free and paid options, Ahrefs is a great SEO and keyword research tool . It lets you see what your competitors are ranking for , how much organic traffic they’re getting, and what content is performing best. It’s not too expensive either.
Alexa
alexa logo png competitive analysis tool
Alexa's competitive marketing analysis packages start at $99 per month, and you can learn which search queries are driving traffic to your competitors' sites. Some site metrics are ig database estimated, while others are certified site metrics. Certified site metrics are metrics that are measured directly on the site, rather than estimated. The site owner has installed the Alexa Certify Code on their site pages and has chosen to display the metrics publicly. For the site owner, certified metrics provide:
More accurate Alexa Rank
Private dashboard for on-site analytics
If desired, you can publish data on the number of unique visitors and page views
Certified metrics are available on all Alexa Pro plans starting at $99/month.
If you are a small publisher, you are probably happy with the Google Analytics metrics that you can show to potential advertisers, however, if you are a medium or large publisher, you may want to consider the benefits of Alexa certified metrics to increase your reach and sales to potential advertisers as they can use Alexa to find interesting, popular and relevant sites to advertise on. Some of Alexa's tools include:
Audience Mapping Tool : Find competitor sites, conduct competitive analysis , and find ways to reach your audience. New competitors pop up out of nowhere every month. Keep your finger on the pulse of your industry by finding sites that share your audience .
Website Comparison Tool : Identify industry-leading websites and spot trends . Perform website benchmarking to get an idea of how other similar websites are performing. You'll get traffic statistics and performance metrics from other websites to see how you stack up against your competitors.
Ahrefs
ahrefs logo png seo tool competitor
With both free and paid options, Ahrefs is a great SEO and keyword research tool . It lets you see what your competitors are ranking for , how much organic traffic they’re getting, and what content is performing best. It’s not too expensive either.
Alexa
alexa logo png competitive analysis tool
Alexa's competitive marketing analysis packages start at $99 per month, and you can learn which search queries are driving traffic to your competitors' sites. Some site metrics are ig database estimated, while others are certified site metrics. Certified site metrics are metrics that are measured directly on the site, rather than estimated. The site owner has installed the Alexa Certify Code on their site pages and has chosen to display the metrics publicly. For the site owner, certified metrics provide:
More accurate Alexa Rank
Private dashboard for on-site analytics
If desired, you can publish data on the number of unique visitors and page views
Certified metrics are available on all Alexa Pro plans starting at $99/month.
If you are a small publisher, you are probably happy with the Google Analytics metrics that you can show to potential advertisers, however, if you are a medium or large publisher, you may want to consider the benefits of Alexa certified metrics to increase your reach and sales to potential advertisers as they can use Alexa to find interesting, popular and relevant sites to advertise on. Some of Alexa's tools include:
Audience Mapping Tool : Find competitor sites, conduct competitive analysis , and find ways to reach your audience. New competitors pop up out of nowhere every month. Keep your finger on the pulse of your industry by finding sites that share your audience .
Website Comparison Tool : Identify industry-leading websites and spot trends . Perform website benchmarking to get an idea of how other similar websites are performing. You'll get traffic statistics and performance metrics from other websites to see how you stack up against your competitors.