What is your cost per click?
Posted: Sun Jan 05, 2025 8:45 am
If your cost per click is higher than the industry average, check to see if you can improve your Quality Score by making your ads and landing pages more relevant. Keyword research , negative keywords , and proper account structure can all help . For more tips, check out our guide to lowering your cost per click. However, remember that it’s not always necessary (or effective) to aim for the lowest possible cost per click. Some keywords have higher intent and value than others, so in some cases you may need to bid higher to get more clicks and conversions . So while cost per click is important, it’s only one piece of the puzzle.
Average click-through rate for search ads by industry
Average click-through mint database rate, or CTR , is a measure of how relevant your ads are to the audience they are targeting. Simply put, CTR is the number of clicks on your ad divided by the number of impressions. A CTR of 1% means that 1 out of every 100 people who see your ad clicks on it.
Across most of the industries we looked at, average click-through rates are in the 6-7% range. The outliers are consistent with previous years, with Lawyers & Legal Services below average at 4% and Arts & Entertainment above average at 11%. As search expert Mark Irwin has noted in the past, the legal industry has unique advertising restrictions imposed by both search engines and government agencies that have historically depressed CTRs in the industry, though CTRs have also improved for legal advertisers in recent years. We’ve seen CTRs increase year over year across almost every industry, suggesting that ads are becoming more relevant to users, which could be due to changes on both the advertiser and search engine sides (such as better AI and matching algorithms). The only industry to see a decline in click-through rates was Shopping, Collectibles & Gifts, down 13%. The Sports & Recreation industry saw the largest increase in CTR at 14%, possibly reflecting consumers feeling more comfortable returning to fitness centers post-pandemic.
Average click-through rate for search ads by industry
Average click-through mint database rate, or CTR , is a measure of how relevant your ads are to the audience they are targeting. Simply put, CTR is the number of clicks on your ad divided by the number of impressions. A CTR of 1% means that 1 out of every 100 people who see your ad clicks on it.
Across most of the industries we looked at, average click-through rates are in the 6-7% range. The outliers are consistent with previous years, with Lawyers & Legal Services below average at 4% and Arts & Entertainment above average at 11%. As search expert Mark Irwin has noted in the past, the legal industry has unique advertising restrictions imposed by both search engines and government agencies that have historically depressed CTRs in the industry, though CTRs have also improved for legal advertisers in recent years. We’ve seen CTRs increase year over year across almost every industry, suggesting that ads are becoming more relevant to users, which could be due to changes on both the advertiser and search engine sides (such as better AI and matching algorithms). The only industry to see a decline in click-through rates was Shopping, Collectibles & Gifts, down 13%. The Sports & Recreation industry saw the largest increase in CTR at 14%, possibly reflecting consumers feeling more comfortable returning to fitness centers post-pandemic.