Why buying and selling lists is a bad idea– but what about acquisition? Acquisition is a little bit different because you are buying and selling a full business (for which the email list is an asset) with the understanding that the buyer is going to be continuing to build an existing business relationship with their new audience. Assuming everyone on the list has opted-in, they opted-in to receive emails from that specific business, and have an expectation that the emails they receive from that business will continue to be what they have grown to expect.
And as a best practice, the cyprus whatsapp number list new business owner can always ask if the subscribers still wish to be subscribed (giving the opportunity to have the new list opt-in, and therefore stay legal). Acquisition is a great goal, and a great way to sell what you’ve created, with much less risk of violating any laws, policies, or regulations. And you can make some serious bank doing it. Examples of Newsletters That Have Been Acquired How Much Is Your Email List Worth in 2024? beehiiv’s easy to use features has made it possible for numerous newsletters to be acquired.
Here are some of our favorites: How Much Is Your Email List Worth in 2024? Milk Road is probably the best example of a newsletter that got acquired. They scaled from 0 to 250k subscribers using beehiiv in under a year by focusing on compelling content and being strategic with how they grew. Inverse Cramer used X (then Twitter) to build his email list and focus on creating engaging and entertaining content that kept their open rates above 50%-- a huge part of why they were able to get acquired in only one year.