Measuring content marketing ROI
Posted: Sat Dec 28, 2024 11:00 am
To gauge the success of your content marketing efforts, you need to measure its return on investment (ROI). At a basic level, a simple calculation considers the cost of producing and distributing content against the value of sales generated from that content.
Unfortunately, there isn’t always a clear line of sight between content and revenue. This challenge requires us to take into account some less obvious metrics, such as number of backlinks from a particular blog post to your site, your website’s domain authority, exposure metrics like share of voice, the number of downloads your content achieves, or the volume of email enquiries going through to your sales team.
You can also track your social media shares with tools such as Buzzsumo. This is important because if people are finding your content valuable enough to share with others, then you know it has value. And those shares will be expanding your reach and building your reputation, which together will generate more leads – and ultimately sales.
Monitoring coverage in respected media outlets, both trade and general press, radio and television, will also give you an indication of your content marketing success, particularly if you are looking to reach new audiences. The more “offline” exposure your content yields, the more you will be regarded as an authority in your field.
For most companies, one of the primary purposes of content marketing is list of mexico cell phone numbers to increase traffic to your website. Your website is the best place to direct audiences to in order to find out more about the products and services – or better known as solutions – you offer. Google Analytics will help show how traffic is flowing to and through your site. It will also tell you the source. Knowing which sources are driving most traffic enables you to adjust and refine your approach.
Content marketing isn’t just about driving potential buyers to your website though, it’s also about getting them to stay longer once they are there. Another important metric to track is bounce rate. To ensure a low bounce rate, make sure that the content your visitors find is of the highest quality and will add value.
More on thought leadership measurement
Measuring success: A new approach to gauging thought leadership impact
If there’s one challenge that comes up consistently, it’s the difficulty of measuring the impact of these campaigns. The Proving our Value report changes that.
Unfortunately, there isn’t always a clear line of sight between content and revenue. This challenge requires us to take into account some less obvious metrics, such as number of backlinks from a particular blog post to your site, your website’s domain authority, exposure metrics like share of voice, the number of downloads your content achieves, or the volume of email enquiries going through to your sales team.
You can also track your social media shares with tools such as Buzzsumo. This is important because if people are finding your content valuable enough to share with others, then you know it has value. And those shares will be expanding your reach and building your reputation, which together will generate more leads – and ultimately sales.
Monitoring coverage in respected media outlets, both trade and general press, radio and television, will also give you an indication of your content marketing success, particularly if you are looking to reach new audiences. The more “offline” exposure your content yields, the more you will be regarded as an authority in your field.
For most companies, one of the primary purposes of content marketing is list of mexico cell phone numbers to increase traffic to your website. Your website is the best place to direct audiences to in order to find out more about the products and services – or better known as solutions – you offer. Google Analytics will help show how traffic is flowing to and through your site. It will also tell you the source. Knowing which sources are driving most traffic enables you to adjust and refine your approach.
Content marketing isn’t just about driving potential buyers to your website though, it’s also about getting them to stay longer once they are there. Another important metric to track is bounce rate. To ensure a low bounce rate, make sure that the content your visitors find is of the highest quality and will add value.
More on thought leadership measurement
Measuring success: A new approach to gauging thought leadership impact
If there’s one challenge that comes up consistently, it’s the difficulty of measuring the impact of these campaigns. The Proving our Value report changes that.