For example, if your business is eCommerce
Posted: Sat Dec 28, 2024 10:53 am
Then a good example of a macro conversion would be when a customer places an order. In other industries, it might be when a client requests a sales phone call or signs a contract. This really just depends on your niche and your overall business process. The main point? Macro conversions are those activities that directly relate to the profits of your organization or your overall main goal for growth.
When creating a digital marketing campaign, your team will likely look at macro conversions norway telegram number list as a way to hit major milestones or benchmarks for tracking success. For example, you might have a set goal of three hundred new leads within the quarter or an increase in sales by 18%. These would both be considered macro conversions, as they directly relate to the bigger picture reason why you’re engaging in marketing activities in the first place.
The Problem with Macro Conversions It is important to note that macro conversions are where a lot of companies keep their focus. The truth? There are other elements to your sales process that you should be tracking and paying attention to that ultimately lead up to the overall big sale or quote request. Staying too focused on macro conversions can be somewhat detrimental in that it can cause you to lose sight of the bigger picture and the various steps in the overall customer journey.
When creating a digital marketing campaign, your team will likely look at macro conversions norway telegram number list as a way to hit major milestones or benchmarks for tracking success. For example, you might have a set goal of three hundred new leads within the quarter or an increase in sales by 18%. These would both be considered macro conversions, as they directly relate to the bigger picture reason why you’re engaging in marketing activities in the first place.
The Problem with Macro Conversions It is important to note that macro conversions are where a lot of companies keep their focus. The truth? There are other elements to your sales process that you should be tracking and paying attention to that ultimately lead up to the overall big sale or quote request. Staying too focused on macro conversions can be somewhat detrimental in that it can cause you to lose sight of the bigger picture and the various steps in the overall customer journey.