Hypersegmentation and its use in online marketing
Posted: Sat Dec 28, 2024 6:44 am
In Web Positioning Salamanca this time we will talk about hyper-segmentation and its use in online marketing . This practice is also related to micro-targeting, which is nothing more than directly targeting those you want to reach, which means reducing the size of your audience. This is becoming increasingly important, as targeted ads are almost twice as effective as non-targeted ones.
Learning from biology
The term hypersegmentation comes from biology, but now it has begun to be applied to marketing . Its original definition is an excessive division of tissue into segments called lobes. This occurs specifically in neutrophils, which are the most abundant type of white blood cells, an essential part of the immune system. This is not a positive thing because it is associated with deficiencies of iron and other vitamins that lead to anemia.
In marketing, it is the opposite of what it is in biology, it is something really positive , it is a source of life, as a basic definition we can say that it is the ability to break or divide audiences into more parts and with this a colombia telegram lead granular and better targeted message can be created. This is something new and not everyone uses it in their strategies, but traditional data is much more static, updating the data and having updated information to deliver the most relevant message.
A user starts out in one segment, but he or she may move to different segments along the way to making a purchase with your business . Part of hypersegmentation is always incorporating new data into the data we already have and optimizing the message at each point in the customer's purchasing process. The more data that becomes available and the more emerging technology emerges, the better this process becomes, and some think that we could eventually get to a 1-to-1 communication channel.
Post: How to get your first subscribers for your website?
Getting the data is very important
The way you collect data varies, but social media has become a great source of it, with Facebook and Twitter presenting a wealth of information for marketers. If you decide to run a survey to get to know your audience better, consider making the best online form possible – try not to ask more than five questions.
You can use the information to make assumptions about future consumer behavior, basically predict . Using the data you collect to identify small groups or individuals to buy a product or hire a service is something that has always been used in marketing, the thing is that now there are many more tools available to obtain information, which will allow you to improve your sales in a very significant way.
Once you have all the data or information collected, the best way to implement hypersegmentation is to combine the data and a method of communicating with customers.
More about microtargeting
Microtargeting allows you to send your message to a very specialized group of customers within a demographic. It involves focusing on a specific niche , which is decided by using consumer and demographic data to identify their specific interests. In this way, you take a small group with similar ideas and influence them.
By knowing the audience well, the message is sent through the communication channel preferred by the niche , a social network, email or another effective means of communication. Many associate this form of marketing with politics, in the United States it is widely used for electoral campaigns, but it is also useful for local businesses . Facebook ads and remarketing (showing ads to those who have already visited your website) are an example of this, because they are directed directly to people who have already had some activity or interaction with you. Email marketing is also a way to put hypersegmentation into practice and its use in online marketing .
Learning from biology
The term hypersegmentation comes from biology, but now it has begun to be applied to marketing . Its original definition is an excessive division of tissue into segments called lobes. This occurs specifically in neutrophils, which are the most abundant type of white blood cells, an essential part of the immune system. This is not a positive thing because it is associated with deficiencies of iron and other vitamins that lead to anemia.
In marketing, it is the opposite of what it is in biology, it is something really positive , it is a source of life, as a basic definition we can say that it is the ability to break or divide audiences into more parts and with this a colombia telegram lead granular and better targeted message can be created. This is something new and not everyone uses it in their strategies, but traditional data is much more static, updating the data and having updated information to deliver the most relevant message.
A user starts out in one segment, but he or she may move to different segments along the way to making a purchase with your business . Part of hypersegmentation is always incorporating new data into the data we already have and optimizing the message at each point in the customer's purchasing process. The more data that becomes available and the more emerging technology emerges, the better this process becomes, and some think that we could eventually get to a 1-to-1 communication channel.
Post: How to get your first subscribers for your website?
Getting the data is very important
The way you collect data varies, but social media has become a great source of it, with Facebook and Twitter presenting a wealth of information for marketers. If you decide to run a survey to get to know your audience better, consider making the best online form possible – try not to ask more than five questions.
You can use the information to make assumptions about future consumer behavior, basically predict . Using the data you collect to identify small groups or individuals to buy a product or hire a service is something that has always been used in marketing, the thing is that now there are many more tools available to obtain information, which will allow you to improve your sales in a very significant way.
Once you have all the data or information collected, the best way to implement hypersegmentation is to combine the data and a method of communicating with customers.
More about microtargeting
Microtargeting allows you to send your message to a very specialized group of customers within a demographic. It involves focusing on a specific niche , which is decided by using consumer and demographic data to identify their specific interests. In this way, you take a small group with similar ideas and influence them.
By knowing the audience well, the message is sent through the communication channel preferred by the niche , a social network, email or another effective means of communication. Many associate this form of marketing with politics, in the United States it is widely used for electoral campaigns, but it is also useful for local businesses . Facebook ads and remarketing (showing ads to those who have already visited your website) are an example of this, because they are directed directly to people who have already had some activity or interaction with you. Email marketing is also a way to put hypersegmentation into practice and its use in online marketing .