Why you should have an internal search engine in your ecommerce
Posted: Sat Dec 28, 2024 6:28 am
Do you have an online store? Then you need to know why you should have an internal search engine in your ecommerce . Discover the importance of this element on your website with Web Positioning Salamanca and change the course of your virtual business.
What is an internal search engine?
All of us who have entered an online store in search of a specific product or service have surely gone directly to the box where you can type the name of the product or service to find it. This is the internal search engine of e-commerce sites.
Basically, it fulfills the role of an employee in a physical store. Specifically, the one we approach to ask about the availability of a product and its location.
The search engine in an online store must be just as friendly as the person in a traditional store. Can you imagine that, even if we ask, we don't get an answer or that our doubts are not fully clarified? If that happens, we are very likely to leave without buying anything.
So, would you have a store without a salesperson?
Why you should have an internal search china telegram phone numbers in your ecommerce
There are many reasons why you should include a search engine in your online store. Its benefits for your business are palpable and you should know them, so we present a list of some of them:
Helps the user to search easily and quickly
It sounds redundant, but when we can't find something quickly and easily, we back out almost immediately. Especially in the digital world, where we all have very little patience and time is precious.
The average time a user leaves a website where they cannot easily find what they are looking for is five seconds. This helps make the process simple and makes the user feel satisfied.
User experience improves
Ultimately, user experience is paramount in any type of business. But when it comes to online commerce, it must be at the center of all actions and decisions regarding its operation.
Post: How to start selling on Aliexpress?
When entering a website, customers always want it to be easy to navigate and, in the case of stores, for the purchase to be made in a simple manner. This is where the importance of the internal search engine of online stores comes into play.
You can't call it "easy shopping" when you have to search through all the categories until you find what you're looking for, or go through page after page until you find the product.
That's why the search engine in e-commerce is so important. Only 30% of people stop to check categories when there is no direct search tool. The other 70% simply go looking for a more user-friendly website.
This is especially true when you want to sell to Generation Z , who value their experience considerably.
So, it is preferable for customers to decide whether they want to buy or not, rather than whether they want to continue on the site or not. When you give them the ease and convenience of choosing whether they want to buy a product or not, many will say “yes, I will buy”; this process is faster.
On the other hand, if the options are to stay on the website or leave it, their positive response results in a loss of time, so they will surely decide to migrate to another online store.
That is, the search engine within the e-commerce improves the user experience so that there is less abandonment and more conversions or sales.
What is an internal search engine?
All of us who have entered an online store in search of a specific product or service have surely gone directly to the box where you can type the name of the product or service to find it. This is the internal search engine of e-commerce sites.
Basically, it fulfills the role of an employee in a physical store. Specifically, the one we approach to ask about the availability of a product and its location.
The search engine in an online store must be just as friendly as the person in a traditional store. Can you imagine that, even if we ask, we don't get an answer or that our doubts are not fully clarified? If that happens, we are very likely to leave without buying anything.
So, would you have a store without a salesperson?
Why you should have an internal search china telegram phone numbers in your ecommerce
There are many reasons why you should include a search engine in your online store. Its benefits for your business are palpable and you should know them, so we present a list of some of them:
Helps the user to search easily and quickly
It sounds redundant, but when we can't find something quickly and easily, we back out almost immediately. Especially in the digital world, where we all have very little patience and time is precious.
The average time a user leaves a website where they cannot easily find what they are looking for is five seconds. This helps make the process simple and makes the user feel satisfied.
User experience improves
Ultimately, user experience is paramount in any type of business. But when it comes to online commerce, it must be at the center of all actions and decisions regarding its operation.
Post: How to start selling on Aliexpress?
When entering a website, customers always want it to be easy to navigate and, in the case of stores, for the purchase to be made in a simple manner. This is where the importance of the internal search engine of online stores comes into play.
You can't call it "easy shopping" when you have to search through all the categories until you find what you're looking for, or go through page after page until you find the product.
That's why the search engine in e-commerce is so important. Only 30% of people stop to check categories when there is no direct search tool. The other 70% simply go looking for a more user-friendly website.
This is especially true when you want to sell to Generation Z , who value their experience considerably.
So, it is preferable for customers to decide whether they want to buy or not, rather than whether they want to continue on the site or not. When you give them the ease and convenience of choosing whether they want to buy a product or not, many will say “yes, I will buy”; this process is faster.
On the other hand, if the options are to stay on the website or leave it, their positive response results in a loss of time, so they will surely decide to migrate to another online store.
That is, the search engine within the e-commerce improves the user experience so that there is less abandonment and more conversions or sales.