Identifies Content Needs A content matrix organizes

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Your content into a grid, providing a quick way of identifying where your content is lacking. Do you have enough content for each stage of the buyer’s journey, or is one or two stages full while the others receive less attention? You can also determine what content formats you use the most and where you may need to spend some extra time on development.


For example, do you have lots of written content but very little video content? 2. Strengthens Sales united kingdom telegram number list Enablement With targeted content all along the buyer’s journey, you lead your customers through their journey, creating enough of a flow to keep them moving without stalling in any one particular place. With this, you can help speed up the buying process. You’ll also be able to accomplish increasing conversion rates at every stage.


3. Generates New and Better Targeted Ideas By knowing what content you already have, you can more easily generate new and better targeted content ideas. Identify topics where you can go deeper. Brainstorm on similar content to offer your customers that has not yet been done. In other words, it gets your creative wheel, which may have become stagnant, going again. With this, you can add to your digital marketing strategy by discovering future content ideas and streamline the direction for more benefits now and down the road.