What is first party data and how to obtain it?
Posted: Sat Dec 28, 2024 6:02 am
The pandemic has increased the use of the internet and technology in work, education, gaming and social life. This has led to greater concern about privacy and the use of third-party data collected on the internet. Therefore, brands need to know what first-party data is and how to obtain it to improve their marketing strategies.
What is first-party data?
First-party data is data that your company has collected directly from your audience, customers, site visitors, and social media followers. It is called first-party data because you are the one collecting the data first-hand to use in remarketing and other strategies.
Since it is data that you collect directly from customers, you will be able to understand them better. It is considered the most important data because it is your own, unlike third-party data that may be questionable chile telegram data others may have it as well.
First party data is collected directly from the user, and can be used through online and offline channels such as mobile apps, websites, social media and surveys.
Some examples of first-party data are:
Unique visitors and interactions.
Demographic data, such as age, gender, income, education, employment.
Purchase history.
Interests.
Time on site.
Data based on email subscription.
Customer feedback.
Social profile information.
How to obtain first-party data?
You can obtain first-party data by adding a pixel to your website, product or social media profile to collect information about behavior, actions and records in your CRM (Customer Relationship Management) and CDP (Customer Data Program).
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You will have information every time a person arrives at your website, clicks, looks at products, interacts with your social media profiles or fills out a survey.
You can collect data from SMS, direct purchases, email marketing campaigns and more.
CRMs and CDPs help you not only collect data, but also organize it in a centralized platform. This way, you can create audience segments and create personalized campaigns.
However, data management platforms can be a bit expensive for small businesses.
In its publication Driving growth in a changing privacy environment, Google recommends that you offer something to people. This could be:
Curated content or product recommendations based on a person's interaction with your website or app.
Give something in return for the information. It could be telling them when their favorite product is in stock.
Offer a deal or coupon if they give their email or phone number to receive information.
Create a loyalty program. If people sign up, they will receive special benefits.
It is always important to explain to your customers why you are collecting data and what you will use it for . You do this by having a clear privacy policy and giving them full control over the settings and decisions of how their data will be used. Trust and transparency are key in modern marketing.
Graphic source:
You should also think of innovative ways to collect your own data.
How to use your own data?
First-party data can be used for remarketing ads , relationship building, and during sales processes. It is also used to learn more about your buyer persona, how to reach audiences, and how to get closer to visitors.
Post: How to start selling on Aliexpress?
First party data enables businesses to personalize customer experiences and advertising efforts.
First-party data enables you to execute personalized marketing strategies. But it is important to remember the importance of being responsible, since this is an exchange in which both parties must gain something. The company gets the data and the customer gets information, help or offers.
Likewise, companies should be careful not to over-personalize communications, as this could have an adverse impact and lead to customers becoming concerned about their privacy.
Why is it important to collect your own data?
First-party data is important because it helps companies:
Improve performance and ROI (Return on Investment). By better understanding your customers, you can create actions across different channels, devices and platforms that achieve greater engagement.
It is accurate and quality data. This helps to send a more personalized message and improves the customer experience. It is more accurate data, and by knowing your customers and their behavior in the purchasing funnel better, you will be able to design personalized experiences according to their interests.
What is first-party data?
First-party data is data that your company has collected directly from your audience, customers, site visitors, and social media followers. It is called first-party data because you are the one collecting the data first-hand to use in remarketing and other strategies.
Since it is data that you collect directly from customers, you will be able to understand them better. It is considered the most important data because it is your own, unlike third-party data that may be questionable chile telegram data others may have it as well.
First party data is collected directly from the user, and can be used through online and offline channels such as mobile apps, websites, social media and surveys.
Some examples of first-party data are:
Unique visitors and interactions.
Demographic data, such as age, gender, income, education, employment.
Purchase history.
Interests.
Time on site.
Data based on email subscription.
Customer feedback.
Social profile information.
How to obtain first-party data?
You can obtain first-party data by adding a pixel to your website, product or social media profile to collect information about behavior, actions and records in your CRM (Customer Relationship Management) and CDP (Customer Data Program).
Post: 20 ways to improve conversions in an online store
You will have information every time a person arrives at your website, clicks, looks at products, interacts with your social media profiles or fills out a survey.
You can collect data from SMS, direct purchases, email marketing campaigns and more.
CRMs and CDPs help you not only collect data, but also organize it in a centralized platform. This way, you can create audience segments and create personalized campaigns.
However, data management platforms can be a bit expensive for small businesses.
In its publication Driving growth in a changing privacy environment, Google recommends that you offer something to people. This could be:
Curated content or product recommendations based on a person's interaction with your website or app.
Give something in return for the information. It could be telling them when their favorite product is in stock.
Offer a deal or coupon if they give their email or phone number to receive information.
Create a loyalty program. If people sign up, they will receive special benefits.
It is always important to explain to your customers why you are collecting data and what you will use it for . You do this by having a clear privacy policy and giving them full control over the settings and decisions of how their data will be used. Trust and transparency are key in modern marketing.
Graphic source:
You should also think of innovative ways to collect your own data.
How to use your own data?
First-party data can be used for remarketing ads , relationship building, and during sales processes. It is also used to learn more about your buyer persona, how to reach audiences, and how to get closer to visitors.
Post: How to start selling on Aliexpress?
First party data enables businesses to personalize customer experiences and advertising efforts.
First-party data enables you to execute personalized marketing strategies. But it is important to remember the importance of being responsible, since this is an exchange in which both parties must gain something. The company gets the data and the customer gets information, help or offers.
Likewise, companies should be careful not to over-personalize communications, as this could have an adverse impact and lead to customers becoming concerned about their privacy.
Why is it important to collect your own data?
First-party data is important because it helps companies:
Improve performance and ROI (Return on Investment). By better understanding your customers, you can create actions across different channels, devices and platforms that achieve greater engagement.
It is accurate and quality data. This helps to send a more personalized message and improves the customer experience. It is more accurate data, and by knowing your customers and their behavior in the purchasing funnel better, you will be able to design personalized experiences according to their interests.