What is a webinar and how to create one?
Posted: Sat Dec 28, 2024 5:51 am
Webinars are a very valuable tool for marketers. They saw their growth during the pandemic, but even today creating and conducting one is a way to connect with potential customers. That's why we want to explain what a webinar is and how to create one . Keep reading to find out more!
What is a webinar?
It is a webinar or online seminar , which works with the basic elements of a traditional one; that is, it has a moderator and a presenter who is an expert in a topic, a slide presentation or other visual media, and an audience.
It is not the same as a video, because the webinar is done live and offers the possibility of interaction between the presenter and the audience through chats, questions and answers and even video chats. It is also a way to monetize your blog .
What is a webinar for? Benefits of organizing one
There are several benefits you can get from doing a webinar, including:
You reach more prospects more regularly
When you host a webinar, you can get more qualified leads from your cayman islands telegram lead audience that you might not get through other channels.
People who register for a webinar give you their email and name at the very least, this is a sign of their interest. Therefore, they count as qualified leads .
You will be in front of more people in a short time
There are webinar platforms that allow up to 3,000 people; these are usually paid, but the free ones have a limit on the number of people who can join. Even so, it is still useful to be in front of a large audience.
You will be able to reach your target audience anywhere in the world, they don't need to move to connect with you. You will reach a new or existing audience regardless of location.
Increase brand awareness
A webinar is an educational content that allows you to showcase your products and business through online events , where you can share with your audience and spark their interest.
You will be able to make yourself known as a leader in your field. By doing a free webinar, you will be able to connect and make yourself known, and then you can move on to the paid ones, thus achieving conversions.
Post: The 13 Best Free Online Marketing Books
They can be used for meetings with employees
Nowadays, teleworking is a common practice in companies, and virtual events such as webinars can serve as a way to train employees and make presentations.
You will have reusable content
If you record your webinar, you can repurpose it into different forms of content, such as uploading it to YouTube to share privately with your audience. Taking screenshots to share on your website, and even the audio can be a podcast.
You can interact with your audience
You can interact with your audience directly in a more interactive way. You don't have to wait until the end of the presentation to connect with the audience, you can answer questions and read their comments while you're in the webinar.
With a little extra work you can even use the webinar as blog posts, infographics and more.
What does it take to make a webinar?
The basics you need to do a webinar are:
A webinar app. Like Zoom, BigMarker, GoToWebinar. Where you can stream and the audience can connect to the webinar.
A presentation or visuals to accompany what you will say. If you are not an expert, you could hire a graphic designer .
An expert in your field, whether it's you or another member of your team.
A good microphone and headphones, as well as a high-quality camera.
What is a webinar?
It is a webinar or online seminar , which works with the basic elements of a traditional one; that is, it has a moderator and a presenter who is an expert in a topic, a slide presentation or other visual media, and an audience.
It is not the same as a video, because the webinar is done live and offers the possibility of interaction between the presenter and the audience through chats, questions and answers and even video chats. It is also a way to monetize your blog .
What is a webinar for? Benefits of organizing one
There are several benefits you can get from doing a webinar, including:
You reach more prospects more regularly
When you host a webinar, you can get more qualified leads from your cayman islands telegram lead audience that you might not get through other channels.
People who register for a webinar give you their email and name at the very least, this is a sign of their interest. Therefore, they count as qualified leads .
You will be in front of more people in a short time
There are webinar platforms that allow up to 3,000 people; these are usually paid, but the free ones have a limit on the number of people who can join. Even so, it is still useful to be in front of a large audience.
You will be able to reach your target audience anywhere in the world, they don't need to move to connect with you. You will reach a new or existing audience regardless of location.
Increase brand awareness
A webinar is an educational content that allows you to showcase your products and business through online events , where you can share with your audience and spark their interest.
You will be able to make yourself known as a leader in your field. By doing a free webinar, you will be able to connect and make yourself known, and then you can move on to the paid ones, thus achieving conversions.
Post: The 13 Best Free Online Marketing Books
They can be used for meetings with employees
Nowadays, teleworking is a common practice in companies, and virtual events such as webinars can serve as a way to train employees and make presentations.
You will have reusable content
If you record your webinar, you can repurpose it into different forms of content, such as uploading it to YouTube to share privately with your audience. Taking screenshots to share on your website, and even the audio can be a podcast.
You can interact with your audience
You can interact with your audience directly in a more interactive way. You don't have to wait until the end of the presentation to connect with the audience, you can answer questions and read their comments while you're in the webinar.
With a little extra work you can even use the webinar as blog posts, infographics and more.
What does it take to make a webinar?
The basics you need to do a webinar are:
A webinar app. Like Zoom, BigMarker, GoToWebinar. Where you can stream and the audience can connect to the webinar.
A presentation or visuals to accompany what you will say. If you are not an expert, you could hire a graphic designer .
An expert in your field, whether it's you or another member of your team.
A good microphone and headphones, as well as a high-quality camera.